# Restricted Cosmetic Brands associated with enhancing beauty accommodate various conditions. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 29, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/restricted-cosmetic ## Key Figures - Trend score: 1.6/10 - Evidence articles: 4 ## What is the Restricted Cosmetic trend? **Restricted Cosmetic:** Brands within the beauty industry, ranging from those that offer supplements to those that offer topical products, are now ensuring that their products are able to accommodate people with certain conditions. Everything from lactose intolerance to diabetes are now being accommodated by brands. ## The consumer insight behind the Restricted Cosmetic trend The beauty industry's growth has coincided with the consumer expectation for products and services in this space that offer elements of personalization. Whether it's cosmetic or health concerns, ingredients or social cause-driven, consumers want the products they buy to align with their exact needs and preferences. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 13, 2017 to Nov 29, 2018 - Published: Nov 29, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Restricted Cosmetic trend ### Personalized Beauty Products The growth of personalization trend in the beauty industry is leading brands to offer products for specific conditions like lactose intolerance, diabetes etc. ### Convenient and Natural Supplements The demand for convenient and natural supplements is leading brands to offer products in the form of beauty shots, milk serum, soft chews etc. ### Probiotic Skincare Supplements The interest in probiotic supplements, which offer benefits for both digestive and skin health, is leading to the development of skincare supplements like Eczema Shield for reducing the incidence of eczema and allergies. ## What the Restricted Cosmetic trend means for industry ### For Beauty Industry Brands in the beauty industry are learning how to personalize and deliver convenient and natural cosmetic products for customers with specific conditions. ### For Supplements Industry Manufacturers are developing natural, chemical-free, and nutritious supplements to promote holistic health and target specific ailments like aging, weight management, eczema, allergies etc. ### For Personal Care Industry Companies in the personal care industry are designing specialized skincare products for individuals with dry skin, diabetes, eczema, and other unique skin conditions. ## Workshop question How could your brand better personalize its product/service? ## Trend signals for Restricted Cosmetic Trend score 1.6 out of 10, from popularity 26%, activity 14%, freshness 8%. - Popularity: 26% - Activity: 14% - Freshness: 8% ## Examples of the Restricted Cosmetic trend 4 featured examples from Jun 13, 2017 to Nov 29, 2018. - [Diabetic-Friendly Skincare](https://www.trendhunter.com/trends/dry-skin-relief): CeraVe's Diabetics' Dry Skin Relief Line Includes Cleansers and Creams (Category: Lifestyle) Implication: Skincare industry can capitalize on the growing market of diabetic consumers by creating products specifically tailored to their needs. - [Milk Serum Beauty Shots](https://www.trendhunter.com/trends/milk-serum): This Anti-Aging Drink is Infused with Liquid Collagen Ingredients (Category: Lifestyle) Implication: Opportunity for beauty supplement companies to expand their product offerings to include convenient and effective liquid collagen shots. - [Collagen-Infused Soft Chews](https://www.trendhunter.com/trends/healthy-candy-chews): Neocell's Healthy Candy Chews are Infused With Beautifying Ingredients (Category: Lifestyle) Implication: Opportunity for the dietary supplement industry to expand their product line with collagen-infused and other beauty-enhancing supplements. - [Calming Skincare Supplements](https://www.trendhunter.com/trends/eczema-shield): Ethical Nutrients' Eczema Shield Soothes Inflamed, Irritated Skin (Category: Life-Stages) Implication: Skincare industry can incorporate probiotics into their products to tap into the demand for natural and holistic skincare solutions. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)