# Restricted Concoction Nutritious products incorporate as few ingredients as possible. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 27, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/restricted-concoction ## Key Figures - Trend score: 5.3/10 - Evidence articles: 8 ## What is the Restricted Concoction trend? **Restricted Concoction:** With the rise of the clean eating movement, brands that specialize in foods that are at least somewhat processed are trying to jump on the trend by including limited, whole foods in their products. By offering as few ingredients as possible and prominently highlighting that fact, these brands are able to enter a niche that would otherwise exclude them, and cater to health conscious consumers seeking to balance their wellness habits with convenience. ## At a Glance - Evidence: 8 featured examples - Articles from: Jan 6, 2017 to Mar 27, 2018 - Published: Mar 27, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Restricted Concoction trend ### Minimal Ingredient Foods Clean eating movement has sparked the rise of brands offering foods with as few ingredients as possible ### Transparency in Packaging Brands are prioritizing transparency in their product packaging ### Artisanal & Organic Snack Bars Increased demand for artisanal and organic snack bars has led to a rise in the popularity of bars made with fair-trade and organic ingredients ## What the Restricted Concoction trend means for industry ### For Food & Beverage These trends are relevant for the food and beverage industry, which can capitalize on the demand for clean and organic ingredients ### For Packaging The trend of prioritizing transparency in packaging is relevant for companies that specialize in this industry ### For Fitness & Health Given the focus on clean and healthy eating, the fitness and health industry can leverage these trends to offer healthier options for their consumers ## Workshop question Conceptualize a product/service (within your area of expertise) that would cater to consumers who would otherwise be unlikely to purchase from your brand. ## Trend signals for Restricted Concoction Trend score 5.3 out of 10, from popularity 76%, activity 76%, freshness 8%. - Popularity: 76% - Activity: 76% - Freshness: 8% ## Examples of the Restricted Concoction trend 8 featured examples from Jan 6, 2017 to Mar 27, 2018. - [Vegetable Snack Bars](https://www.trendhunter.com/trends/vegetable-snack-bars): 'That's it.' Veggie Bars Contain Only Five Simple Ingredients (Category: Lifestyle) Implication: The snack food industry can incorporate more healthy, minimally-processed options using plant-based ingredients, like That's it. - [Limited Ingredient Snack Bars](https://www.trendhunter.com/trends/pure-organic): The Pure Organic Fruit & Nut Bars Come in Six Flavor Options (Category: Lifestyle) Implication: Reformatting snack bars to cater to lifestyle choices taps into the growing market for healthier snack options. - [Three-Ingredient Snack Bites](https://www.trendhunter.com/trends/simple-ingredients): Monkey's Raw Energy Bars are Made Using Fruit and Nut Ingredients (Category: Lifestyle) Implication: Potential for manufacturers to create innovative and nutritious snack products for health-conscious consumers. - [Pre-Made Lunch Kits](https://www.trendhunter.com/trends/lunch-kits): Ready Pac Foods' Fresh Prep'd Brand Offers Easy-to-Make Wraps and Soups (Category: Lifestyle) Implication: Opportunity for packaging companies to develop convenient and eco-friendly packaging solutions for pre-made lunch kits. - [Three-Ingredient Fruit Pops](https://www.trendhunter.com/trends/chloes-fruit): Popsicles from Chloe's Fruit are Made with Fruit, Water and Cane Sugar (Category: Lifestyle) Implication: The food and beverage industry can benefit from exploring ways to simplify ingredient lists and offer clean-label products to meet consumer demand. - [Five Ingredient Toothpastes](https://www.trendhunter.com/trends/earthpaste): Earthpaste Offers Natural Toothpastes With Minimal Ingredients (Category: Eco) Implication: The oral care industry can explore new product formulations and marketing strategies to meet the increasing demand for minimal ingredient toothpastes like Earthpaste. - [Raw Ingredient Snack Bars](https://www.trendhunter.com/trends/raw-bars): The Pereg Raw Bars are a Healthy Alternative to Traditional Candy Bars (Category: Lifestyle) Implication: The Pereg Raw Bars demonstrate opportunities for innovation in the snack food industry by offering a healthier and natural alternative to traditional snack bars. - [Single-Serve Nut Butter Pouches](https://www.trendhunter.com/trends/nut-butter-pouch): RXBar is Launching Its First-Ever Range of Nut Butter Snacks (Category: Lifestyle) Implication: The trend towards health-conscious snacking is growing and the market for healthy snack options continues to expand. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)