# Restricted Advent Advent calendars are created with dietary restrictions in mind. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 9, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/restricted-advent ## Key Figures - Trend score: 4.5/10 - Evidence articles: 5 ## What is the Restricted Advent trend? **Restricted Advent:** Advent calendars designed for people with restricted diets are on the rise, giving those who can't, or choose not to, indulge on holiday treats an alternative option that better suits their needs. These items are focused more on health than their more traditional counterparts. ## The consumer insight behind the Restricted Advent trend The holiday season in North America is inevitably about indulgence, and many consumers come out of it feeling guilt about the unhealthy food items they consumed throughout the season. People who have dietary restrictions seek out ways that they can balance seasonal indulgence with their personal health goals. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 18 to Nov 8, 2018 - Published: Nov 9, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Restricted Advent trend ### Personalized Advent Calendars Advent calendars catering to people with dietary restrictions or fitness enthusiasts are on the rise as consumers seek ways to balance seasonal indulgence with personal health goals. ### Protein-packed Advent Calendars Advent calendars that contain protein rich products are gaining popularity as consumers’ pursuit for healthier options intensifies during the holidays. ### Healthy Indulgence Advent Calendars Health-focused advent calendars offer consumers a way to enjoy the festive season while pursuing a moderated, balanced lifestyle. ## What the Restricted Advent trend means for industry ### For Food and Beverage The food and beverage industry can cater to the growing demand for health-centric advent calendars. ### For Fitness and Wellness The growing trend of fitness and wellness has created opportunities for advent calendars with protein-rich and healthy options. ### For Design and Packaging The design and packaging industry can support the growing demand for modern and festive advent calendar packaging designs. ## Workshop question Conceptualize an added element of personalization in your product or service. ## Trend signals for Restricted Advent Trend score 4.5 out of 10, from popularity 72%, activity 54%, freshness 8%. - Popularity: 72% - Activity: 54% - Freshness: 8% ## Examples of the Restricted Advent trend 5 featured examples from Sep 18 to Nov 8, 2018. - [Tasty Vegan Advent Calendars](https://www.trendhunter.com/trends/vegan-advent-calendar): Squish Candies Accommodates Individuals with Restricted Diets (Category: Special) Implication: Disruptive opportunity for candy manufacturers to expand their product offerings to include vegan advent calendars. - [Protein Bar Christmas Countdowns](https://www.trendhunter.com/trends/myproteins-advent-calendar): MyProtein's Advent Calendar Contains 24 Mystery Protein Bars (Category: Lifestyle) Implication: The health and wellness industry has the opportunity to capitalize on the trend of health-focused advent calendars, offering varied products in their calendars for different segme… - [Protein-Packed Advent Calendars](https://www.trendhunter.com/trends/protein-advent-calendar): BoostBox's Festive Fitness Calendar Shares Protein Products Daily (Category: Lifestyle) Implication: Food and beverage companies can capitalize on the trend by offering a variety of protein-packed advent calendars, providing consumers with a healthy and festive option. - [Festive Protein Ball Sets](https://www.trendhunter.com/trends/the-protein-ball-co): The Protein Ball Co. is Launching a Health-Centric Holiday Countdown (Category: Lifestyle) Implication: The wellness industry can benefit from this trend of offering health-centric holiday countdowns. - [Protein Chocolate Calendars](https://www.trendhunter.com/trends/healthy-christmas): Musclefood's Advent Calendar Supports a Healthy Christmas Celebration (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the growing demand for healthy and alternative holiday treats, specifically in the advent calendar market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)