# Restorative Botanics The botanical beverage craze focuses on hibiscus for added health. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 21, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/restorative-botanics ## Key Figures - Trend score: 3.8/10 - Evidence articles: 7 ## What is the Restorative Botanics trend? **Restorative Botanics:** The versatility of botanical ingredient hibiscus is proving to be a staple in emerging beverage experiences that aim to add value with layers of healthful floral elements. In addition to highlighting the subtle ways in which the health and wellness movement seeps into unexpected areas of consumer life, this shift speaks to the pursuit of complex, comforting food and beverage experiences that promote a feeling of experimentation. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 11, 2017 to Jan 16, 2019 - Published: Jun 21, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Restorative Botanics trend ### Functional Botanicals Botanical ingredients such as hibiscus are becoming a staple in emerging beverage experiences that aim to add value with layers of healthful floral elements. This opens up opportunities for businesses to develop products with functional benefits catering to the growing demand for wellness food and beverage products. ### Sustainable Cold-brewing Cold brewing techniques are being recognized as a much more sustainable way of steeping tea and coffee. This creates innovative opportunities for manufacturers to use this technology to offer novel and unique beverages and products while contributing to the sustainable movement. ### Collaboration Marketing Collaborations between well-known retailers and institutions can lead to specialty products that appeal to a segment of consumers looking for unique and exclusive experiences and products. This benefits both parties and can also contribute to a cause for the greater good. ## What the Restorative Botanics trend means for industry ### For Functional Beverages Functional beverages are beverages that offer a benefit beyond hydration. With the growing demand for wellness-focused products, this industry can develop drinks infused with botanicals and unique flavors to cater to this trend. ### For Sustainability & Eco-friendly Business The shift towards sustainability, ethical sourcing, and environmentally friendly solutions is becoming increasingly relevant, giving companies the opportunity to create disruptive innovations in this area to appeal to conscious consumers and reduce their impact on the planet. ### For Specialty Beverages The Specialty Beverages industry can create unique and bespoke experiences through collaborations with notable institutions and brands. Coupled with unique flavors and a focus on exclusivity, brands can appeal to a segment of consumers looking for unique and memorable experiences. ## Workshop question How can you add layers to the experience of your customers that look to satisfy a balance between new complex experiences and familiar comfortable ones? ## Trend signals for Restorative Botanics Trend score 3.8 out of 10, from popularity 48%, activity 57%, freshness 8%. - Popularity: 48% - Activity: 57% - Freshness: 8% ## Examples of the Restorative Botanics trend 7 featured examples from Jan 11, 2017 to Jan 16, 2019. - [Botanical-Infused Spring Waters](https://www.trendhunter.com/trends/drink-line): The One Drink Origins Drink Line is a Healthier Beverage Option (Category: Lifestyle) Implication: Opportunity for beverage companies to innovate and cater to the demand for healthier drink options. - [Collaborative Botanical Teas](https://www.trendhunter.com/trends/botanical-teas): Tea Forté and The New York Botanical Garden Created 'Jardin' (Category: Lifestyle) Implication: The tea industry can explore the creation of special limited-edition botanical collections that cater to consumers seeking unique and high-quality tea experiences. - [Botanical Cocktail Syrups](https://www.trendhunter.com/trends/cahoots-cocktail): Cahoots Cocktail Co. Adds Flavor to Alcoholic Drinks (Category: Lifestyle) Implication: Opportunity for alcoholic beverage companies to incorporate unique and natural flavors into their products. - [Canned Calorie-Free Teas](https://www.trendhunter.com/trends/zevia-caffeine-free-hibiscus-passionfruit): The Zevia Caffeine Free Hibiscus Passionfruit Tea is Tasty and Natural (Category: Lifestyle) Implication: The beverage industry can explore the disruptive innovation opportunities presented by consumers seeking out calorie-free, sugar-free, and natural alternatives to mainstream sodas. - [Seaside-Themed Kombucha Branding](https://www.trendhunter.com/trends/raw-kombucha): These Raw Kombucha Beverages Were Inspired by a Seaside Town (Category: Lifestyle) Implication: Companies in the design and branding industry can explore opportunities to create minimalist branding inspired by specific places or themes, just like Hired Guns Creative for Tofi… - [Rose Drinking Elixirs](https://www.trendhunter.com/trends/rose-extract): Cilk's Rose Extract Adds Color, Flavor and Beautifying Properties to Water (Category: Lifestyle) Implication: Disruptive innovation opportunity: Expand product offerings with natural flavor extracts to cater to health-conscious consumers. - [Nitrogen-Infused Teas](https://www.trendhunter.com/trends/cold-brew-teas): Caveman Coffee Borrows Techniques from Coffee-Making for Its Cold Brew Teas (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce nitrogen-infusion technology in the beverage industry to create new and exciting products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)