# Restaurant-Branded Restaurants are increasingly releasing private-label products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 6, 2020 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/restaurantbranded ## Key Figures - Trend score: 3.9/10 - Evidence articles: 11 ## What is the Restaurant-Branded trend? **Restaurant-Branded:** Private label products from restaurants are on the rise as popular establishments look for ways to maintain revenue in light of in-person dining restrictions. These businesses are releasing a range of items--everything from branded seasonings to assorted grocery pick-ups. ## The consumer insight behind the Restaurant-Branded trend Consumers around the world are limited in their dining options--with many places still restricting the number of people allowed in establishments, as well as having physical distancing rules in-effect. For those who are still taking the ongoing pandemic seriously, in-person dining is simply not an option even with safety precautions in place. These consumers expect that brands find creative ways to come to them in their own homes, in order to keep their business. ## At a Glance - Evidence: 11 featured examples - Articles from: Aug 8, 2019 to Feb 24, 2023 - Published: Oct 6, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Restaurant-Branded trend ### Restaurant-Branded Products Restaurants are creating branded products to generate revenue and reach customers at home. ### Ready-to-Prepare Meals Companies are expanding into the meal kit and frozen meal space to offer restaurant-quality food for consumers to cook at home. ### Branded Home Goods Restaurants are creating branded home goods to enhance the at-home dining experience for consumers. ## What the Restaurant-Branded trend means for industry ### For Food and Beverage Companies in the food and beverage industry can capitalize on the trend of restaurant-branded products, ready-to-prepare meals, and branded home goods to reach customers at home. ### For Retail Retail industries can benefit from the trend of ready-to-prepare meals by expanding their frozen food options and partnering with restaurant brands. ### For Hospitality The hospitality industry can expand into the meal kit and branded home goods space to offer customers a complete dining experience from the comfort of their own home. ## Workshop question How is your brand adapting to changed consumer behaviours? ## Trend signals for Restaurant-Branded Trend score 3.9 out of 10, from popularity 59%, activity 48%, freshness 10%. - Popularity: 59% - Activity: 48% - Freshness: 10% ## Examples of the Restaurant-Branded trend 11 featured examples from Aug 8, 2019 to Feb 24, 2023. - [Restaurant-Branded Dessert Bundles](https://www.trendhunter.com/trends/milk-bar-sampler): The Milk Bar Sampler Highlights Best-Selling Milk Bar Treats (Category: Lifestyle) Implication: Restaurants can take advantage of the trend by offering branded dessert bundles to generate additional revenue and maintain customer engagement during challenging times. - [Restaurant-Inspired Seasonings](https://www.trendhunter.com/trends/seasoned-salts): The Momofuku Seasoned Salts Come in Three Flavor Options (Category: Marketing) Implication: Developing and marketing innovative seasoning products for home cooks and professional kitchens - [Chromatic Restaurant-Branded Dinnerware](https://www.trendhunter.com/trends/dinnerware-collection): The Momofuku Dinnerware Collection is Eye-Catching (Category: Art & Design) Implication: Opportunity for restaurant brands to sell merchandise and increase brand recognition. - [Restaurant-Branded Spirits Collections](https://www.trendhunter.com/trends/hooters-spirits-line): The Hooters Spirits Line is Launching in the United States (Category: Lifestyle) Implication: The alcohol distribution sector can take advantage of the trend of restaurant-branded spirits collections by partnering with restaurants to distribute and market their specialty a… - [Restaurant-Branded Weighted Napkins](https://www.trendhunter.com/trends/weighted-napkin): Boston Pizza Debuts a Weighted "Blanket" for Mealtime (Category: Marketing) Implication: The hospitality industry could explore creating their own weighted products and stress-relieving dining accessories which could enhance customer experience and set them apart from… - [Restaurant-Branded Grocery Pick-Ups](https://www.trendhunter.com/trends/local-public-eatery): Local Public Eatery is Now Offering to Sell Grocery Staples (Category: Business) Implication: The food industry can explore opportunities to pivot towards the online grocery space and offer their own virtual supermarkets as a way to capture market share and offer convenien… - [Ready-to-Prepare Italian Meals](https://www.trendhunter.com/trends/frozen-ready-meal-range): The Crosta & Mollica Frozen Ready Meal Range is Restaurant-Inspired (Category: Marketing) Implication: Opportunity for companies in the food and beverage industry to innovate in the ready-to-eat and frozen meal categories. - [Restaurant-Inspired Seafood Products](https://www.trendhunter.com/trends/youngs-gastro): The Young’s Gastro Seafood Range Now Includes Two New Options (Category: Marketing) Implication: The food industry can leverage the trend of Restaurant-Inspired Seafood Products to showcase premium dining experiences for consumers. - [Restaurant-Branded Home Goods](https://www.trendhunter.com/trends/chilismyhouse): The #ChilisMyHouse Starter Pack is Filled with Some Great Swag (Category: Marketing) Implication: Opportunity for restaurants to create branded merchandise and experiences that complement their menu and enhance the customer experience. - [Frozen Restaurant-Inspired Appetizers](https://www.trendhunter.com/trends/red-lobster-frozen-dishes): These Red Lobster Frozen Dishes are a First for the Brand (Category: Lifestyle) Implication: Frozen food companies can expand their portfolio with innovative seafood appetizers that cater to the current consumer demand for convenient and easy-to-prepare products. - [Restaurant-Inspired Pizzas](https://www.trendhunter.com/trends/cookathome-pizzas): The Franco Manca Chef's Selection Cook-at-Home Pizzas are Authentic (Category: Lifestyle) Implication: The introduction of cook-at-home pizza products invites supermarkets and grocery stores alike to expand their offerings and compete with traditional restaurant pizza. ## Recent trend clusters - [Ritual Sampling](https://www.trendhunter.com/protrends/holiday-discovery-boxes) (Business) - [Keepsake Countdowns](https://www.trendhunter.com/protrends/holiday-countdown-gifts) (Business) - [Polarized Marketing](https://www.trendhunter.com/protrends/polarized-marketing) (Marketing) - [Seasonal Storytelling](https://www.trendhunter.com/protrends/seasonal-storytelling) (Fashion) ## Trending in Business - [Social Wellness Destinations](https://www.trendhunter.com/trends/sweat-and-tonics-new-yorkville) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Spice Discovery Calendars](https://www.trendhunter.com/trends/flavor-countdown-calendars) - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) All articles: [Business](https://www.trendhunter.com/business)