# Restaurant Whimsy Restaurant design is strongly informed by artful aesthetics. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published May 11, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/restaurant-whimsy ## Key Figures - Trend score: 4.9/10 - Evidence articles: 5 ## What is the Restaurant Whimsy trend? **Restaurant Whimsy:** Restaurant owners have begun looking towards film, music and art for design inspiration, leading to establishments that are more whimsical in their aesthetic. Interiors that are both sophisticated and playful are especially enticing for patrons, and suggests that consumers value engagement from every aspect of the dining experience. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 31 to May 9, 2015 - Published: May 11, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Restaurant Whimsy trend ### Whimsical Restaurant Design Restaurant owners are incorporating inspiration from film, music, and art into their design to create establishments that are more sophisticated and playful. ### Art-infused Dining The combination of art and cuisine has led to a rise in pop-up restaurants that feature artwork by local artists like Art House Moscow. ### Fashion-Inspired Cafes The Wes Anderson Prada restaurant is just one example of a fashion cafe that captures a whimsical design aesthetic inspired by cinematic and retro touches. ## What the Restaurant Whimsy trend means for industry ### For Gastronomy Restaurant owners can use creative and whimsical design elements to attract customers who are looking for a unique dining experience. ### For Art and Culture The combination of art and cuisine can create an immersive experience that attracts a diverse group of people. ### For Fashion and Retail Fashion cafes can create a unique brand experience by using elements of cinema, nostalgia, and retro design to create whimsical spaces that their customers will not easily forget. ## Workshop question How can your brand incorporate artistic elements to enhance its offerings? ## Trend signals for Restaurant Whimsy Trend score 4.9 out of 10, from popularity 73%, activity 68%, freshness 8%. - Popularity: 73% - Activity: 68% - Freshness: 8% ## Examples of the Restaurant Whimsy trend 5 featured examples from Jan 31 to May 9, 2015. - [Art Gallery Eateries](https://www.trendhunter.com/trends/art-house-moscow): 'Art House Moscow' is Equal Parts Gallery and Locally Sourced Restuarant (Category: Lifestyle) Implication: There is an opportunity for restaurants to combine art and cuisine for a unique and immersive dining experience. - [Whimsical Health Restaurants](https://www.trendhunter.com/trends/restaurant-design-ideas): Not Guilty Experiments with Fun Restaurant Design Ideas (Category: Art & Design) Implication: Opportunities for restaurant and hospitality owners to differentiate and enhance their dining experiences through creative design and menu innovation. - [Pop Art Burger Joints](https://www.trendhunter.com/trends/paris-burger-restaurant): This Paris Burger Restaurant Features Bright Geometric Shapes (Category: Lifestyle) Implication: Restaurants and cafes can incorporate these design and cuisine trends to differentiate themselves in a saturated market and attract new customers. - [Cinematic Fashion Cafes](https://www.trendhunter.com/trends/fashion-cafe): The Wes Anderson Prada Restaurant Boasts a Whimsical Design (Category: Fashion) Implication: Fashion retailers can explore the concept of opening themed cafes to enhance brand experience and drive customer engagement. - [Chic Culinary Art Centers](https://www.trendhunter.com/trends/lima-restaurant): This Lima Restaurant is an Ultramodern Whimsical Space (Category: Lifestyle) Implication: The hospitality industry can leverage restoration architecture and biophilic design to create unique and inviting spaces that enhance the overall dining experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)