# Restaurant Shops Restaurant-store hybrids merge dining and retail industries. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 17, 2022 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/restaurant-shops ## Key Figures - Trend score: 5.1/10 - Evidence articles: 5 ## What is the Restaurant Shops trend? **Restaurant Shops:** While it's not uncommon for retail stores to contain restaurants, the reverse--dining establishments that also operate as stores--are becoming more popular. These intimate spaces create more modern versions of the one-stop experiences that large retailers have made so popular. ## The consumer insight behind the Restaurant Shops trend With the ongoing pandemic changing how people shop and engage with brands, and the growing popularity of of ecommerce, consumers now need more to be drawn to in-person shopping experiences. Factors like convenience and enhanced experience, often associated with online shopping, now need to be replicated in brick and mortar spaces in order for consumers to prioritize going. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 2, 2021 to Feb 15, 2022 - Published: Feb 17, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Restaurant Shops trend 5 featured examples from Feb 2, 2021 to Feb 15, 2022. - [Hybridized Shop-and-Dine Spaces](https://www.trendhunter.com/trends/19th-century-building-in-london): Farrells Overhauls a Mesmerizing 19th Century Building in London (Category: Art & Design) Implication: The hospitality industry can leverage hybridized shop-and-dine spaces to create enhanced guest experiences. - [Hybrid Retail Cafes](https://www.trendhunter.com/trends/tasty-by-greggs): Greggs Opens its Tasty by Greggs Cafe Concept in Primark's Flagship Location (Category: Business) Implication: Retailers can partner with restaurants to offer exclusive dining options and create a unique shopping experience for customers. - [Boutique Flagship Restaurants](https://www.trendhunter.com/trends/breitling): Breitling Unveiled its Flagship Shop with a Cafe and Restaurant (Category: Lifestyle) Implication: Hybrid store concepts can create opportunities for luxury fashion brands to invite customers to linger and potentially increase sales. - [Playful In-Store Cafes](https://www.trendhunter.com/trends/greggs-cafe): Primark Collaborated on a Greggs Cafe and a Fashion Capsule Collection (Category: Business) Implication: Retail companies can take advantage of in-store dining experiences to drive foot traffic, generate new revenue streams and enhance the overall shopping experience. - [Allergy-Friendly Hybrid Grocers](https://www.trendhunter.com/trends/rundle-general-store): The Rundle General Store Offers Curated Produce and a Cafe Space (Category: Business) Implication: Specialized grocery stores that cater to dietary restrictions present a disruptive innovation opportunity in the food retail industry. **Workshop question:** How could your brand better prioritize customers' in-store experiences? ## Themes within the Restaurant Shops trend ### Hybrid Retail Spaces Retail shops are merging with cafes and restaurants to create hybrid spaces that provide a unique experience for customers. ### Curated Allergy-Friendly Products Stores that cater to specific dietary requirements have become more popular and provide an opportunity for entrepreneurs to showcase their curated product lines. ### Fashion and Food Collaborations Fashion and food collaborations are becoming more common as retailers look for new and unique ways to attract customers in-store. ## What the Restaurant Shops trend means for industry ### For Retail Industry Retailers need to adapt to changing consumer preferences and offer a unique shopping experience to attract customers in-store. ### For Food and Beverage Industry The food and beverage industry has seen an increase in demand for restaurants and cafes that offer unique and Instagrammable experiences for customers. ### For Fashion Industry The fashion industry can collaborate with food and beverage companies to create unique in-store and online experiences that attract customers and boost sales. ## Trend signals for Restaurant Shops Trend score 5.1 out of 10, from popularity 70%, activity 71%, freshness 11%. - Popularity: 70% - Activity: 71% - Freshness: 11% ## Recent trend clusters - [Caffeine Remix](https://www.trendhunter.com/protrends/portable-caffeine-formats) (Lifestyle) - [Climate Buffer](https://www.trendhunter.com/protrends/range-extended-suv) (Autos) - [Purpose Tuning](https://www.trendhunter.com/protrends/electric-suv-variants) (Autos) - [Driver Display](https://www.trendhunter.com/protrends/driver-display) (Autos) ## Trending in Business - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Spice Discovery Calendars](https://www.trendhunter.com/trends/flavor-countdown-calendars) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) All articles: [Business](https://www.trendhunter.com/business)