# Restaurant Replications Brands recreate restaurant experiences at-home. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 28, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/restaurant-replications ## Key Figures - Trend score: 2.6/10 - Evidence articles: 4 ## What is the Restaurant Replications trend? **Restaurant Replications:** Though restaurants around the world have opened up with some restrictions and limitations still in place, at-home dining is still popular amidst the COVID-19 pandemic. To recreate dining out experiences for consumers who miss it, some brands are creating restaurant-like meal courses and experiences to be enjoyed at home. ## The consumer insight behind the Restaurant Replications trend For consumers who are still taking the pandemic seriously despite lifted restrictions on public establishments, home entertainment, dining and recreation is still a priority. These individuals and families aim to fulfill their various needs and desires in the safety of their home for fear of contracting or spreading viruses. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 23 to Aug 27, 2020 - Published: Aug 28, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Restaurant Replications trend ### At-Home Dining Experiences Brands are creating restaurant-like meal courses and experiences to be enjoyed at home to cater to consumers who prioritize their safety among the ongoing pandemic. ### Home Entertainment and Recreation Due to various restrictions enabling difficulty in the fulfillment of leisure activities in public places, home entertainment and recreation continue to be a significant priority for people, creating opportunities for brands in these industries. ### Food and Wine Pairings As at-home dining experiences rise in demand, pairing high-quality food with wine can enhance consumer's experience while providing opportunities for brands in these industries. ## What the Restaurant Replications trend means for industry ### For Food Delivery Services Food delivery services can expand their offerings to include meal courses, wine samples, and special packages for consumers seeking a fine dining experience in the comfort of their homes. ### For Home Entertainment Technology Home entertainment technology can leverage the need for entertainment from the comfort of homes to develop and offer innovative solutions for people to bring the cinema or concert experience to them. ### For Wine Industry The wine industry can offer curated wine sample packages, tasting sessions, and virtual wine and food pairing events to cater to consumers seeking high-quality culinary experiences from their homes. ## Workshop question How is your brand catering to the cautious consumer? ## Trend signals for Restaurant Replications Trend score 2.6 out of 10, from popularity 41%, activity 28%, freshness 9%. - Popularity: 41% - Activity: 28% - Freshness: 9% ## Examples of the Restaurant Replications trend 4 featured examples from Apr 23 to Aug 27, 2020. - [At-Home Steakhouse Experiences](https://www.trendhunter.com/trends/burger-and-wine): Carl's Jr. x Nocking Point Wines Shares Burger and Wine Pairing (Category: Lifestyle) Implication: Fast food chains can partner with alcohol brands to create food and alcohol pairing experiences delivered to consumers' homes that elevate the fast food experience. - [Takeout Date Night Meals](https://www.trendhunter.com/trends/date-night-meals): Red Lobster is Offering Three New Date Night Meals for At-Home Dates (Category: Lifestyle) Implication: Red Lobster's offering of Date Night Meals showcases how restaurants can adapt their offerings to cater to customers looking for unique dining experiences. - [Multi-Course Meal Deliveries](https://www.trendhunter.com/trends/culinary-celebration): isolish is an At-Home Culinary Celebration in Toronto (Category: Lifestyle) Implication: isolish is disrupting the traditional food delivery model by offering a higher-end dining experience that can be enjoyed from the comfort of home. - [Meal Delivery Wine Samples](https://www.trendhunter.com/trends/free-wine-sample): UK Deliveroo Customers Can Opt in to Receive a Free Wine Sample (Category: Marketing) Implication: Meal-delivery services are partnering with alcohol brands to enhance their offerings, leading to opportunities to differentiate themselves from competitors and create more persona… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)