# Restaurant Grocery Restaurants are now offering delivery and pick-up of grocery essentials. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published May 26, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/restaurant-grocery ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Restaurant Grocery trend? **Restaurant Grocery:** Since the introduction of social distancing, restaurants have had to pivot from dine-in service to take-out only and many have opted to sell their food products to provide consumers access to essential groceries. Various restaurants are now offering curbside pick up and delivery options for these goods. ## The consumer insight behind the Restaurant Grocery trend Amid the COVID-19 pandemic, many consumers are finding it difficult to access essential items. In addition, consumers are still cautious of entering stores for fear of catching the virus and in-store restrictions have made grocery shopping more difficult. Consequently, consumers are turning to brands that are able to provide them convenient alternatives to their standard shopping habits. ## At a Glance - Evidence: 4 featured examples - Articles from: May 27, 2020 - Published: May 26, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Restaurant Grocery trend 4 featured examples from May 27, 2020. - [Restaurant Grocery Deliveries](https://www.trendhunter.com/trends/grocery-program): Earls Restaurant + Bar Debuted the New Earls Grocery Program (Category: Business) Implication: Restaurants adapting their business models to provide grocery items and meet changing consumer demands. - [Restaurant-Branded Grocery Pick-Ups](https://www.trendhunter.com/trends/local-public-eatery): Local Public Eatery is Now Offering to Sell Grocery Staples (Category: Business) Implication: The food industry can explore opportunities to pivot towards the online grocery space and offer their own virtual supermarkets as a way to capture market share and offer convenien… - [Restaurant Essentail Item Pivots](https://www.trendhunter.com/trends/joey-restaurants): JOEY Restaurants is Now Selling Grocery Staples and Home Products (Category: Business) Implication: Expanding the range of products offered beyond restaurant meals creates new revenue streams and customer loyalty for food delivery services. - [Converted Restaurant Grocery Stores](https://www.trendhunter.com/trends/pai-toronto): Pai Toronto Debuted a New Food Market with Essential Goods (Category: Business) Implication: Restaurants in the hospitality industry can explore new revenue streams by converting into grocery stores during times of crisis. **Workshop question:** How can your brand pivot its services to meet the needs of consumers during challenging times? ## Themes within the Restaurant Grocery trend ### Restaurant Grocery Sales Restaurants are selling grocery staples and household products online and through delivery services to provide consumers access to essential items and convenient alternatives to standard shopping habits. ### Virtual Supermarkets Restaurants are launching virtual supermarkets where shoppers can buy groceries and pantry staples like bread, milk, and butter online and pick them up at the store or order delivery. ### Restaurant-Branded Grocery Pick-Ups Restaurants are offering virtual supermarkets where consumers can buy groceries and staples online, then pick them up at the restaurant or order delivery where shoppers will receive a discount on food item pick-ups and free delivery. ## What the Restaurant Grocery trend means for industry ### For Retail Retailers and grocery stores can adopt delivery methods available by partnering with food delivery services or offering pickup options at their physical locations. ### For Hospitality Hotels, motels, and other accommodations within the hospitality industry that offer in-room dining can try selling guests grocery staples or pantry items to use during extended in-room stays. ### For Foodservice Restaurants, cafés, and other foodservice establishments can enhance their revenue stream by offering grocery essentials and pantry staples while also giving consumers the opportunity to purchase complete meal kits to make their own dishes at home. ## Trend signals for Restaurant Grocery Trend score 3.4 out of 10, from popularity 58%, activity 37%, freshness 9%. - Popularity: 58% - Activity: 37% - Freshness: 9% ## Recent trend clusters - [Shortcut Suppers](https://www.trendhunter.com/protrends/premium-ready-meals) (Lifestyle) - [Festive Boosts](https://www.trendhunter.com/protrends/seasonal-energy-flavors) (Lifestyle) - [Tasting Ladders](https://www.trendhunter.com/protrends/bourbon-sampler-packs) (Lifestyle) - [Elevated Sipping](https://www.trendhunter.com/protrends/mineral-juice-drinks) (Lifestyle) ## Trending in Lifestyle - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Gaming-Integrated Pizza Promotions](https://www.trendhunter.com/trends/gaming-integrated-pizza-promotions) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)