<!-- canonical: https://www.trendhunter.com/protrends/ressentimental-buisness-ventures-the-abandonment-of-sentimental-possession -->
<!-- robots: noindex -->

# Resentimental Entrepreneurship
The abandonment of sentimental possession for monetary gain.

By [Shelby Lee Walsh](https://www.trendhunter.com/shelby), President | Published Jun 10, 2009, updated Jun 25, 2009 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/ressentimental-buisness-ventures-the-abandonment-of-sentimental-possession

## Key Figures

- Trend score: 2.3/10
- Evidence articles: 4

## What is the Resentimental Entrepreneurship trend?

**Resentimental Entrepreneurship:** In times of economic hardship, people search for new ways to earn cash. A rise in unemployment, lower bonuses, and uncertainty all drive this need. In this case, individuals are profiting from the sale of sentimental and personal possessions.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Feb 12 to Jun 9, 2009
- Published: Jun 10, 2009
- Last updated: Jun 25, 2009
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism)

## Audience

- Gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Examples of the Resentimental Entrepreneurship trend

4 featured examples from Feb 12 to Jun 9, 2009.

- [Selling Teeth for Cash](https://www.trendhunter.com/trends/teeth-selling-recessions-the-economic-crisis-selling-their-golden-grillz): The Economic Crisis Has People Selling their Golden Grillz (Category: Luxury)
  Implication: The emergence of websites like SellYourGoldTeeth.com highlights the potential for disruptive innovation in the online gold trading industry.
- [Credit Crunch Hair Selling](https://www.trendhunter.com/trends/selling-hair-what-who-seek-a-trim-do-to-get-a-few-extra-bucks): Websites Let Desperate People Trade Their Locks For Cash (Category: Fashion)
  Implication: Disruptive innovation opportunity: Develop a hair trading platform that leverages blockchain technology to ensure transparent and secure transactions, revolutionizing the industry.
- [Credit Crunch Jewels](https://www.trendhunter.com/trends/i-do-now-i-dont): Buy & Sell Diamonds, Then Share Stories on IDoNowIDont.com (Category: Lifestyle)
  Implication: Disruptive innovation opportunity: Introduce new features to e-commerce platforms to enhance the buying and selling experience, such as incorporating storytelling elements or spec…
- [Museum Salvage Sales](https://www.trendhunter.com/trends/unexpected-museum-salvage-sales-torontos-design-exchange-sells-unnecessary): Toronto's Design Exchange Sells Unnecessary Walls (Category: Business)
  Implication: Businesses in the interior design industry can explore offering reconfigurable wall solutions for offices and residential spaces.

## Themes within the Resentimental Entrepreneurship trend

### Monetizing Personal Possessions

In times of economic hardship, individuals are turning to selling personal possessions for financial gain.

### Second-hand Sales

Consumers are turning to second-hand marketplaces for cheaper yet socially sustainable products.

### Alternative investment

As traditional stock markets become increasingly volatile, people are turning to alternative investments like gold and diamonds.

## What the Resentimental Entrepreneurship trend means for industry

### For eCommerce

E-commerce and online marketplaces are becoming the go-to platforms for selling and buying personal possessions and second-hand products.

### For Jewelry and Precious Metals

The jewelry and precious metal industry can benefit from the trend of alternative investments and buying and selling of second-hand items.

### For Interior Design and Architecture

The interior design and architecture industries can benefit from the trend of buying and selling reconfigurable walls and other furniture.

## Trend signals for Resentimental Entrepreneurship

Trend score 2.3 out of 10, from popularity 38%, activity 24%, freshness 8%.

- Popularity: 38%
- Activity: 24%
- Freshness: 8%

## Recent trend clusters

- [Costume Commerce](https://www.trendhunter.com/protrends/halloween-brand-activations) (Business)
- [Choice Scaffolding](https://www.trendhunter.com/protrends/ai-shopping-tools) (Business)
- [Ritual Retail](https://www.trendhunter.com/protrends/beauty-service-retail) (Business)
- [Occasion Coding](https://www.trendhunter.com/protrends/commemorative-watch-design) (Fashion)

## Trending in Business

- [30-Minute Drone Deliveries](https://www.trendhunter.com/trends/30-minute-drone-deliveries)
- [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf)
- [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1)
- [Social Wellness Destinations](https://www.trendhunter.com/trends/sweat-and-tonics-new-yorkville)

All articles: [Business](https://www.trendhunter.com/business)
