# Responsive Radio Keeping the old medium alive means making something more custom for consumers. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Dec 23, 2014 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/responsive-radio ## Key Figures - Trend score: 2.1/10 - Evidence articles: 3 ## What is the Responsive Radio trend? **Responsive Radio:** Today's consumer needs multi-sensory entertainment that is shareable and custom, rendering traditional radio a thing of the past. The medium has taken the first step to remedying this with online radio and personally curated content. Taking it a step further, however, means integrating responsive technology to take the guesswork out of entertaining. ## At a Glance - Evidence: 3 featured examples - Articles from: Mar 22 to Oct 18, 2014 - Published: Dec 23, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Themes within the Responsive Radio trend ### Personalized Audio Entertainment New technologies are providing opportunities for businesses to offer personalized audio options to consumers, such as custom radio news apps and smart music-streaming devices. ### Interactive Voice-Activated Advertising Platforms like XAPPmedia are making interactive voice-activated ads for online radio and streaming services available for more engaging and interactive advertising opportunities. ### Responsive Technology Integration Integrating responsive technology into traditional mediums like radio provides an opportunity for more modern, multi-sensory and interactive experiences for consumers. ## What the Responsive Radio trend means for industry ### For Media and Entertainment Personalized audio options and voice-activated advertising represent significant trends in the media and entertainment industry that businesses can leverage for growth. ### For Advertising and Marketing Interactive radio ads and other voice-activated advertising opportunities are presenting new opportunities for businesses in the advertising and marketing industry. ### For Technology Adding responsive technology to traditional mediums like radio represents a significant disruptive innovation opportunity for companies in the technology industry. ## Trend signals for Responsive Radio Trend score 2.1 out of 10, from popularity 33%, activity 23%, freshness 8%. - Popularity: 33% - Activity: 23% - Freshness: 8% ## Examples of the Responsive Radio trend 3 featured examples from Mar 22 to Oct 18, 2014. - [Smart Music-Streaming Devices](https://www.trendhunter.com/trends/prizm): Prizm Selects Music Depending On Who's In The Room (Category: Tech) Implication: Prizm's integration with platforms like Spotify and SoundCloud creates opportunities for music streaming service providers to improve user experience through personalized recommen… - [Vocal Response Radio Advertising](https://www.trendhunter.com/trends/interactive-radio-ads): XAPPmedia Runs Interactive Radio Ads With Audio-Based Asks (Category: Marketing) Implication: Interactive radio ads present a disruptive innovation opportunity for radio broadcasting companies to attract new advertisers and engage listeners on a deeper level. - [Custom Radio News Apps](https://www.trendhunter.com/trends/newsbeat): Newsbeat Converts Text-Based News Stories to Voice-Read Audio Stories (Category: Tech) Implication: Application of voice-read news technology in the news media industry to offer personalized news experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)