# Responsive Display In-store tech provides adaptive assistance to individual shoppers. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jun 6, 2017 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/responsive-display ## Key Figures - Trend score: 5.9/10 - Evidence articles: 7 ## What is the Responsive Display trend? **Responsive Display:** While grocery prices tend to fluctuate to offer new deals each week, the use of technology within stores creates a much more personalized experience, offering deals and information to specific customers with little need for human intervention. By being able to analyze shopper data and offer assistance, responsive in-store display is becoming imperative for retailers who want to provide tailored customer service that adapts to the needs of individual consumers. ## At a Glance - Evidence: 7 featured examples - Articles from: Dec 10, 2015 to Dec 27, 2017 - Published: Jun 6, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Responsive Display trend ### Responsive In-store Display Retailers can use technology to provide tailored customer service that adapts to the needs of individual consumers. ### Intuitive Grocery Displays Interactive and in-store displays can help shoppers make better purchase decisions and create a more engaging shopping experience. ### Smart Supermarket Labels NFC-enabled shelf labels can streamline the checkout process, eliminating the need for long lines. ## What the Responsive Display trend means for industry ### For Retail Retailers can leverage technology to improve the customer experience and create a more personalized shopping experience. ### For Grocery Stores Grocery stores can use innovative displays and labeling to help customers make better decisions and increase sales. ### For Technology Advancements in technology are bringing new ways to streamline the retail experience and make shopping more convenient. ## Workshop question How can your brand utilize technology to learn more about your consumer's needs and habits? ## Trend signals for Responsive Display Trend score 5.9 out of 10, from popularity 89%, activity 79%, freshness 8%. - Popularity: 89% - Activity: 79% - Freshness: 8% ## Examples of the Responsive Display trend 7 featured examples from Dec 10, 2015 to Dec 27, 2017. - [Futuristic Grocery Stores](https://www.trendhunter.com/trends/store-of-the-future): Whole Foods' Store of the Future is Both Sensory and Tech-Savvy (Category: Lifestyle) Implication: The retail industry can leverage interactive technology, digital signage, and social media integration to enhance the shopping experience and encourage customer engagement. - [Smart Grocery Concepts](https://www.trendhunter.com/trends/supermarket-of-the-future): Coop Italia Imagines a Supermarket of the Future Powered by Microsoft (Category: Business) Implication: Leveraging smart technologies and cloud solutions to create a more seamless shopping experience and optimize inventory management. - [Intuitive Grocery Displays](https://www.trendhunter.com/trends/interactive-store): Whole Foods' Interactive Store Display Helps Make Purchase Decisions (Category: Marketing) Implication: Disruptive innovation opportunity for retailers to integrate interactive displays and personalized shopping assistance to enhance the customer experience and increase sales. - [Smart Supermarket Labels](https://www.trendhunter.com/trends/tap-to-go): Albert Heijn is Launching NFC 'Tap to Go' Checkout Labels on Shelves (Category: Business) Implication: Implementing smart NFC-enabled shelf labels and Tap to Go technology disrupts traditional checkout processes, improving the retail experience for consumers. - [Dynamic Grocery Pricing](https://www.trendhunter.com/trends/wasteless): Wasteless Uses Data Analytics to Changes Prices on Produce Over Time (Category: Eco) Implication: Implementing dynamic pricing solutions to reduce waste and increase sales of perishable products. - [CG Beverage Displays](https://www.trendhunter.com/trends/beverage-display): This Dynamic Asahi Beer Sign Calls Consumers Over to Look at Products (Category: Business) Implication: Implementing CG displays and interactive signage to attract and engage shoppers. - [Intuitive Grocery Displays](https://www.trendhunter.com/trends/grocery-displays): Cloverleaf's shelfPoint System Detects Purchasing Patterns (Category: Business) Implication: Developing innovative technologies and solutions that enhance the shopping experience and improve sales. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)