# Resource Sharing Share culture moves past renting and into giving. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Feb 10, 2015 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/resource-sharing ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Resource Sharing trend? **Resource Sharing:** The modern consumer has a strong sense of community created by the feeling of closeness created by online interaction. This is the reason for the rise of share and rental culture. Using this idea for more noble causes, consumers are seeking ways to share intangible goods with the less fortunate by lending necessary resources. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 23, 2014 to Feb 13, 2015 - Published: Feb 10, 2015 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Resource Sharing trend ### Resource Sharing Consumers are seeking ways to share intangible goods with the less fortunate by lending necessary resources. ### Peer-to-Peer Networks Platforms like Gridmates allow for energy-sharing among neighbors and reducing energy poverty. ### Social Impact Marketing Social Feed and similar initiatives encourage social media sharing for good causes and feeding children in need. ## What the Resource Sharing trend means for industry ### For Energy Smart energy networks and innovative peer-to-peer systems can increase access to renewable sources and reduce greenhouse gas emissions. ### For Marketing and Advertising Companies can leverage the power of social media and social impact marketing to achieve significant social and environmental impact. ### For Utilities and Public Services Public services like water utilities can incorporate creative payment systems and exchange networks to help alleviate financial burdens on vulnerable communities. ## Trend signals for Resource Sharing Trend score 3.7 out of 10, from popularity 74%, activity 30%, freshness 8%. - Popularity: 74% - Activity: 30% - Freshness: 8% ## Examples of the Resource Sharing trend 4 featured examples from Jul 23, 2014 to Feb 13, 2015. - [Generous Foodsharing Campaigns](https://www.trendhunter.com/trends/food-waste-campaign): Ben & Jerry's Food Waste Campaign Shares What You Don't Eat (Category: Lifestyle) Implication: The 'All You Can't Eat' campaign creates opportunities for food and beverage companies to develop similar initiatives that engage consumers and reduce waste. - [Energy-Sharing Networks](https://www.trendhunter.com/trends/energy-sharing): The Gridmates Platform Allows Users to Donate Energy to Their Neighbors (Category: Social Good) Implication: The energy industry can benefit from disruptive innovations in energy sharing networks like Gridmates. - [Social Meal-Sharing Initiatives](https://www.trendhunter.com/trends/social-feed): Social Feed Proposes Online Sharing as a Way to Feed Hungry Kids (Category: Social Good) Implication: Opportunity for brands to advertise while simultaneously making a social impact by providing meals for children in need. - [Community Service-Settling Bills](https://www.trendhunter.com/trends/exchanging-services): The Water Supplier Lets Poor Customers Pay by Exchanging Services (Category: Social Good) Implication: The financial technology industry can explore ways to integrate alternative currencies and create platforms that facilitate barter systems or digital currency transactions. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) - [Crafted Timepieces](https://www.trendhunter.com/protrends/crafted-timepieces) (Luxury) ## Trending in Eco - [Backpack-Sized Folding Scooters](https://www.trendhunter.com/trends/blizwheel-f05) - [Aftermarket Cyclist Motor Systems](https://www.trendhunter.com/trends/asus-oxiis-e250g1) - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Living Fungal Textiles](https://www.trendhunter.com/trends/programmable-fungal-platform) All articles: [Eco](https://www.trendhunter.com/eco)