# Resocializing Initiatives Brands launch campaigns helping people adjust to post-pandemic life. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Sep 9, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/resocializing-initiatives ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Resocializing Initiatives trend? **Resocializing Initiatives:** Brands are launching new initiatives designed to support the transition back to "normal." These range from reminding individuals of dining etiquette to tips on helpful hygiene practices to re-instate. ## The consumer insight behind the Resocializing Initiatives trend The pandemic drastically altered the way most of society lived day-to-day, decreasing social interactions significantly. As the economy slowly starts to re-open, many individuals feel anxiety about re-entering social situations like dining out or returning to the office. As consumers grow accustomed to life going back to "normal," many will flock to brands that will support this process. ## At a Glance - Evidence: 4 featured examples - Articles from: May 5 to Jul 1, 2021 - Published: Sep 9, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Resocializing Initiatives trend ### Post-Pandemic Transition Brands are launching new initiatives designed to support the transition back to “normal” life. ### Hygiene Campaigns Brands are reminding consumers to resume pre-covid hygiene habits. ### Social Interaction Support Card games and other initiatives are being launched to help people connect and re-connect in a time of social atrophy. ## What the Resocializing Initiatives trend means for industry ### For Marketing and Advertising Opportunities exist for marketers and advertisers to create post-pandemic campaigns and messages that communicate safety measures and support for lifestyle changes. ### For Personal Hygiene New opportunities exist for manufacturers of personal hygiene and grooming products to create campaigns and promotions supporting consumer behavior changes during the pandemic transition. ### For Entertainment and Recreation Opportunities exist for the entertainment and recreation industry to support social interaction and offer new experiences that celebrate re-entering “normal” life. ## Workshop question How can your brand support consumers' transition to post-pandemic life? ## Trend signals for Resocializing Initiatives Trend score 5.0 out of 10, from popularity 78%, activity 63%, freshness 10%. - Popularity: 78% - Activity: 63% - Freshness: 10% ## Examples of the Resocializing Initiatives trend 4 featured examples from May 5 to Jul 1, 2021. - [Post-Pandemic Card Games](https://www.trendhunter.com/trends/where-should-we-begin): Where Should We Begin? Helps to Rebuild Social Confidence (Category: Lifestyle) Implication: Creating novel solutions like games or therapy programs designed to help individuals cope with social anxiety presents disruptive innovation opportunities in the mental health and… - [Post-Pandemic Gum Campaigns](https://www.trendhunter.com/trends/for-when-its-time): EXTRA Gum's 'For When It's Time' Depicts a Fresh Start (Category: Marketing) Implication: Opportunities to create campaigns that convey comfort and nostalgia while promoting indulgence and pleasure, using gum and other sweets. - [Post-Pandemic Deodorant Ads](https://www.trendhunter.com/trends/move-again-with-degree): Degree Issues Reminder to Wear Deodorant Again as Things Open Up (Category: Marketing) Implication: This industry has an opportunity to innovatively promote and create new products specifically targeted at the post-pandemic consumer behavior. - [Cheeky Dining Training Ads](https://www.trendhunter.com/trends/patio-retraining-video): The Boston Pizza Patio Re-Training Video Teaches Patio Etiquette (Category: Pop Culture) Implication: The hospitality industry can use creative patio etiquette training videos to educate customers for a better experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)