# Reskilling Workers Brands help retrain out-of-work individuals amid the COVID-19 pandemic. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Feb 8, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/reskilling-workers ## Key Figures - Trend score: 2.0/10 - Evidence articles: 4 ## What is the Reskilling Workers trend? **Reskilling Workers:** In the wake of the COVID-19 pandemic, brands and governments are launching free initiatives to connect out of work individuals with retraining opportunities to find new job opportunities. These include scholarships, digital courses, and seminars. ## The consumer insight behind the Reskilling Workers trend North American economies have taken a substantial hit in light of the ongoing pandemic and jobs in various industries have been terminated. In order to alleviate the anxiety for these individuals, many are looking for resources and tools that will help them in their unique situations. In being more educated, individuals feel better prepared and as a result, gain peace of mind when it comes to surviving the pandemic and beyond. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 14, 2020 to Feb 5, 2021 - Published: Feb 8, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Reskilling Workers trend ### Free Reskilling Initiatives Brands and governments are launching free initiatives to connect out of work individuals with retraining opportunities to find new job opportunities in light of the COVID-19 pandemic. ### Online Retraining Courses Platforms such as OnwardUS Coalition and Coursera are offering online retraining courses to help individuals affected by the COVID-19 pandemic to acquire essential skills for employment opportunities. ### Unemployed Retraining Scholarships Initiatives such as Tennessee Reconnect to Workforce are helping people who have lost their jobs to acquire associate degrees or technical certificates through scholarships to re-enter the workforce quickly and efficiently. ## What the Reskilling Workers trend means for industry ### For Education The education industry can explore online learning and certification courses for retraining unemployed individuals. ### For Employment Services Employment service providers can offer new job opportunities to unemployed individuals upon the completion of retraining programs. ### For Hospitality and Food Industry Brands in the hospitality and food industry can provide retraining opportunities for unemployed individuals affected by COVID-19 to gain new skill sets and transferable skills. ## Workshop question How is your brand supporting struggling customers? ## Trend signals for Reskilling Workers Trend score 2.0 out of 10, from popularity 35%, activity 16%, freshness 9%. - Popularity: 35% - Activity: 16% - Freshness: 9% ## Examples of the Reskilling Workers trend 4 featured examples from Apr 14, 2020 to Feb 5, 2021. - [Branded Hospitality-Facing Seminars](https://www.trendhunter.com/trends/fevertree-canada): Fever-Tree Canada is Helping Out-of-Work Hospitality Employees (Category: Social Good) Implication: The hospitality industry can benefit from implementing innovative support programs to help workers affected by the pandemic develop new skills and re-enter the workforce. - [Co-Branded Employee Retraining Services](https://www.trendhunter.com/trends/free-work-courses): This Free Online Platform Offers 4,000 Free Pograms (Category: Special) Implication: Collaborating with traditional education institutions to offer free access retraining services has huge disruption opportunities for the online education industry. - [Unemployed Retraining Scholarships](https://www.trendhunter.com/trends/reconnect-to-workforce): Reconnect to Workforce is Helping People Retrain Amid COVID-19 (Category: Special) Implication: The education sector can create new retraining scholarship programs to provide opportunities for unemployed individuals to gain new skills. - [Displaced Worker Training Courses](https://www.trendhunter.com/trends/onwardus-coalition): OnwardUS Coalition Helps Out of Work Individual Retrain (Category: Special) Implication: Digital platforms and education companies that offer courses, certification programs, and other learning resources to reskill displaced workers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)