# Resin Packaging Brands are using upcycled food-grade resin for CPGs and personal care packaging. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published May 7, 2023 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/resin-packaging ## Key Figures - Trend score: 4.8/10 - Evidence articles: 7 ## What is the Resin Packaging trend? **Resin Packaging:** Brands are turning to food-grade resin packaging for its low environmental impact, its comparable performance to unsustainable packaging, and its affordability. These packaging solutions make products more appealing to consumers as brands can market the sustainability of the product inside as well as its packaging. ## The consumer insight behind the Resin Packaging trend While consumers are increasingly drawn to sustainability across numerous industries, the food & beverage and beauty industries are especially scrutinized for their environmental impacts. Consumers in these spaces not only vote with their dollars against brands that remain using unsustainable or animal-cruel methods, but are also willing to boycott products that fall into these categories. This places pressure on brands in the space to transform traditionally unsustainable packaging, such as plastic bottles, with newer, more eco-friendly materials. ## At a Glance - Evidence: 7 featured examples - Articles from: Apr 22, 2021 to Mar 6, 2023 - Published: May 7, 2023 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Resin Packaging trend ### Upcycled Resin Packaging As consumers become increasingly conscious of sustainability, brands are shifting towards more eco-friendly packaging solutions, such as upcycled food-grade resin, to reduce environmental impact. ### Concentrated and Tailored Formulations There is a growing trend in the beauty industry for customizable and concentrated formulations that allow consumers to personalize their beauty routines according to their specific needs, presenting opportunities for brands to offer more tailored and innovative products. ### Recycling and Recycled Plastic Materials Companies are investing in the development and use of recycling and recycled plastic materials to reduce waste and decrease reliance on virgin plastics, presenting opportunities for more eco-friendly and sustainable packaging solutions. ## What the Resin Packaging trend means for industry ### For Packaging Industry As industries across the board focus on becoming more sustainable, there is a growing need for packaging solutions that reduce waste and reliance on unsustainable materials, presenting opportunities for innovative and eco-friendly packaging solutions. ### For Beauty Industry With consumers increasingly interested in sustainable and eco-friendly beauty products, the beauty industry has a growing opportunity to offer more customized and eco-friendly products, as well as to shift towards more sustainable packaging solutions. ### For Food and Beverage Industry As consumers become more environmentally conscious, there is a growing demand for sustainable and eco-friendly food and beverage packaging solutions, presenting opportunities for more eco-friendly packaging materials and solutions. ## Workshop question How could your brand better address the concerns of the eco-conscious consumer? ## Trend signals for Resin Packaging Trend score 4.8 out of 10, from popularity 70%, activity 59%, freshness 16%. - Popularity: 70% - Activity: 59% - Freshness: 16% ## Examples of the Resin Packaging trend 7 featured examples from Apr 22, 2021 to Mar 6, 2023. - [Resin Packaging Solutions](https://www.trendhunter.com/trends/ppristine): NEXTLOOPP Completed a Trial of its 'PPristine' Resin Packaging (Category: Business) Implication: PPristine's high-quality recycled resin suitable for use in food packaging applications can disrupt the traditional market for virgin PP packaging. - [Concentrated Shampoo Boosters](https://www.trendhunter.com/trends/shampoo-booster): GE Beauty's Boosters Add Benefits to Shampoo & Conditioners (Category: Fashion) Implication: Haircare brands can develop booster products that allow customers to personalize their haircare routines and address their specific needs. - [Low-Impact Beauty Packaging](https://www.trendhunter.com/trends/low-impact-beauty): Albéa's Recycled Makeup & Skincare Packs Reduce Environmental Impact (Category: Eco) Implication: The beauty packaging industry has an opportunity to expand its offerings to include more sustainable and low-impact solutions, such as incorporating post-consumer recycled plastic… - [Recyclable Resin Bottles](https://www.trendhunter.com/trends/lumene): Lumene Utilizes Eastman's Molecularly Recycled Bottle for its Skincare (Category: Eco) Implication: The beauty and cosmetics industry can benefit from implementing environmentally sustainable packaging solutions and exploring the use of recycled materials. - [PET Resin Bottles](https://www.trendhunter.com/trends/loccitane-en-provence-1): Loop Industries and L’Occitane en Provence Launch a New Sustainability Initative (Category: Eco) Implication: The personal care industry can benefit from using sustainable packaging, to reduce environmental impact and attract consumers who prioritize sustainability in products they purcha… - [Eco-Conscious Mineral Sunscreens](https://www.trendhunter.com/trends/mineral-sunscreens1): Stream2Sea's Sunscreens Boasts EcoSafe Zinc™ & WetBoost™ Tech (Category: Eco) Implication: Companies in the skincare industry can explore the trend towards natural and eco-friendly ingredients, as well as cruelty-free and vegan products, to develop new offerings that al… - [Recycled Resin Packaging Solutions](https://www.trendhunter.com/trends/gunze-geoplas-hct3): The Gunze GEOPLAS HCT3 Heat-Shrinkable Film is Eco-Friendly (Category: Eco) Implication: The food and beverage industry can benefit from using the Gunze GEOPLAS HCT3 heat-shrinkable film as an eco-friendly and effective packaging and labeling solution. ## Recent trend clusters - [Power Modularity](https://www.trendhunter.com/protrends/power-modularity) (Eco) - [Circular Simplicity](https://www.trendhunter.com/protrends/circular-simplicity) (Eco) - [Expressive Timekeeping](https://www.trendhunter.com/protrends/expressive-timekeeping) (Fashion) - [Narrative TIMEKEEPers](https://www.trendhunter.com/protrends/narrative-timekeepers) (Fashion) ## Trending in Eco - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)