# Repurposed Species Brands use invasive species to create products and help the environment. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 25, 2021 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/repurposed-species ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the Repurposed Species trend? **Repurposed Species:** Invasive species in bodies of water can severely impact biodiversity, and some brands are aiming to do something about it with products that use these species in their ingredients or materials. Everything from pet food to tiling is now incorporating invasive species to reduce their environmental impact. ## The consumer insight behind the Repurposed Species trend As consumers become more aware of the many ways in which environmental damage is occurring around the world, they increasingly appreciate brands that promise to alleviate some of those issues. Moving forward, more consumers will prioritize sustainability in their lifestyles and purchase decisions. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 26, 2020 to Jun 17, 2021 - Published: Jun 25, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Repurposed Species trend ### Invasive Species As the negative effects of invasive species in ecosystems become more documented, brands are adopting processes that incorporate these species into sustainable products. ### Alternative Proteins With animal agriculture's significant impact on the environment, alternative proteins like Asian carp and starfish biomass hold potential for reducing waste while replenishing biodiversity. ### Eco-Friendly Materials Innovative materials like bio-concrete tiles that incorporate invasive species have the potential to replace ecologically harmful building materials in various industries. ## What the Repurposed Species trend means for industry ### For Pet Food Through incorporating invasive species and alternative proteins, pet food companies have the opportunity to bring value to waste, restore biodiversity, and offer more sustainable product options. ### For Home & Building Materials Eco-friendly materials that incorporate invasive species have the potential to replace ecologically harmful building materials in various industries that prioritize sustainability, such as home decor and luxury brands. ### For Environmental Conservation As brands repurpose invasive species and work to restore biodiversity, eco-minded organizations specializing in environmental conservation have the opportunity to form strategic partnerships. ## Workshop question How is your brand prioritizing sustainability? ## Trend signals for Repurposed Species Trend score 3.1 out of 10, from popularity 46%, activity 38%, freshness 10%. - Popularity: 46% - Activity: 38% - Freshness: 10% ## Examples of the Repurposed Species trend 4 featured examples from Feb 26, 2020 to Jun 17, 2021. - [Bio-Concrete Tiles](https://www.trendhunter.com/trends/bioconcrete-tiles): This Bio-Concrete is an Economic and Ecological Solution to Invasive Species (Category: Eco) Implication: The construction industry can benefit from using bio-concrete as a sustainable and eco-friendly alternative to traditional building materials like concrete. - [Starfish-Based Ice Melters](https://www.trendhunter.com/trends/stars-tech-ecost): The STAR's TECH 'ECO-ST' Product is Made from an Invasive Species (Category: Eco) Implication: Chemical manufacturers can explore innovative ways to create eco-friendly products by utilizing waste materials from invasive species, like starfish biomass. - [Invasive Carp-Based Dog Foods](https://www.trendhunter.com/trends/chippin): Chippin Creates Sustainable Dog Food Made from Invasive Carp (Category: Lifestyle) Implication: Pet food manufacturers can incorporate zero input protein into their products. - [Fish-Based Dog Foods](https://www.trendhunter.com/trends/wilder-harrier-dog-food): Wilder Harrier Makes Dog Food from the Invasive Asian Carp Species (Category: Eco) Implication: Pet food companies can incorporate alternative protein sources, like invasive fish species and leftovers from juice manufacturers, to create sustainable and nutritious pet foods. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)