# Re-Purposed Packaging Conveying eco awareness, brands turn to recycled packaging material. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Oct 7, 2014 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/repurposed-packaging ## Key Figures - Trend score: 4.7/10 - Evidence articles: 6 ## What is the Re-Purposed Packaging trend? **Re-Purposed Packaging:** Seeking to convey a more natural aesthetic, brands are turning to recycled packaging designs for sustainable appeal. Re-purposing materials such as newspaper and paper cards, brands are using an eco-friendly aesthetic to showcase a sense of awareness, illustrating commitment through branding techniques. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 18, 2013 to Feb 23, 2015 - Published: Oct 7, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Re-Purposed Packaging trend ### Upcycling Creating eco-friendly designs by using recycled materials to showcase a sense of awareness and commitment. ### Sustainable packaging Using eco-friendly packaging design strategies to convey commitment to the environment and a sense of eco-awareness. ### Ocean plastic awareness Designing packaging made from recycled ocean plastic to raise awareness about environmental issues and emphasize the importance of sustainability. ## What the Re-Purposed Packaging trend means for industry ### For Consumer Goods Companies dealing in consumer goods can showcase their eco-friendliness and appeal to the younger generation by using sustainable packaging materials for their products. ### For Food & Beverage Food and beverage companies can reduce their environmental impact by creating innovative packaging designs using recycled materials, emphasizing on sustainability while raising awareness about environmental issues. ### For Retail Retail companies can promote their eco-friendly initiatives by using packaging designs made of recycled materials that emphasize environmental awareness and the importance of sustainability. ## Trend signals for Re-Purposed Packaging Trend score 4.7 out of 10, from popularity 69%, activity 65%, freshness 8%. - Popularity: 69% - Activity: 65% - Freshness: 8% ## Examples of the Re-Purposed Packaging trend 6 featured examples from Apr 18, 2013 to Feb 23, 2015. - [Siamese Beverage Sleeves](https://www.trendhunter.com/trends/double-beer-carrier): This Double Beer Carrier is Resourceful in Both Material and Function (Category: Eco) Implication: The Siamese Beverage Sleeves represent an opportunity for packaging companies to innovate and create sustainable packaging solutions focused on maximizing utility while minimizing… - [Recycled Soap Packaging](https://www.trendhunter.com/trends/shine): S.H.I.N.E. is a Project Focused in Mozambique for Those in Need (Category: Marketing) Implication: Opportunity for companies to improve sustainability and appeal to eco-conscious consumers by adopting recycled packaging practices. - [Recycled Journal Branding](https://www.trendhunter.com/trends/sustainable-duck-eggs-packaging): Sustainable Duck Eggs Packaging Makes Resourceful Use of Paper Waste (Category: Eco) Implication: Exploring innovative ways to package food products sustainably and efficiently. - [Recycled Soap Bottles](https://www.trendhunter.com/trends/ecover1): Ecover's New Dish Soap Bottle Raises Awareness on Ocean Plastic (Category: Eco) Implication: Consumer goods companies can incorporate sustainable and eco-friendly packaging to decrease their environmental impact and set a precedent for other industries. - [Recycled Cylindrical Wrappers](https://www.trendhunter.com/trends/woolfiller-packaging): Woolfiller Packaging Reuses Card for Consistency with Brand Values (Category: Marketing) Implication: The packaging industry has the opportunity to innovate by developing eco-friendly solutions that align with consumer demand for sustainable packaging materials and practices. - [Newspaper Beer Branding](https://www.trendhunter.com/trends/armadillo-brewery): Armadillo Brewery by Havard Fadnes Uses a Recycled Look (Category: Lifestyle) Implication: Breweries can adopt recycled beer branding to differentiate their products, appeal to environmentally conscious consumers, and reinforce their commitment to sustainability. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)