# Charitable Leftover Establishments reinvent their leftover food products for various causes. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 6, 2018 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/repurposed-leftover ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Charitable Leftover trend? **Charitable Leftover:** The leftover foods the restaurants accumulate is now being repurposed to waste-reduction causes and initiatives for homeless people, offering a relatively simple solution to the huge issue of food waste. This shift comes as businesses look to alter their practices to better suit their customers' value-based needs, while ensuring either limited commitment, or a cost or marketing benefit on their own end. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 30 to Dec 6, 2018 - Published: Feb 6, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Charitable Leftover trend ### Food Waste Reduction Businesses are implementing solutions to reduce food waste and repurpose leftover food products. ### Zero Waste Restaurants Restaurants are utilizing recycled materials and composting to achieve zero waste goals. ### Pay-What-You-Can Initiatives Businesses are establishing pay-what-you-can models to increase affordability and reduce food waste. ## What the Charitable Leftover trend means for industry ### For Food & Beverage Companies in the food and beverage industry can explore waste reduction and repurposing initiatives to meet sustainability goals and customer demand. ### For Hospitality Hotels and restaurants can look towards implementing zero-waste practices and pay-what-you-can models to increase customer satisfaction and reduce costs. ### For Retail Grocery stores and other retailers can leverage food waste reduction efforts to increase social responsibility and attract environmentally conscious customers. ## Workshop question What are some simple solutions that your brand can use to address its customers' values? ## Trend signals for Charitable Leftover Trend score 4.0 out of 10, from popularity 56%, activity 57%, freshness 8%. - Popularity: 56% - Activity: 57% - Freshness: 8% ## Examples of the Charitable Leftover trend 4 featured examples from Aug 30 to Dec 6, 2018. - [Food Waste-Fighting Cafes](https://www.trendhunter.com/trends/fresh-thinking): The Hotpoint's Fresh Thinking Cafe Menu is Inspired by Often-Wasted Food (Category: Eco) Implication: Restaurants and cafes can create innovative menus and pricing strategies that combat food waste and align with consumers' desires for sustainable eating and charitable consumption. - [Zero-Waste Fish Restaurants](https://www.trendhunter.com/trends/ijen-indonesia): Ijen, Indonesia's Zero-Waste Restaurant Fuses Design and Function (Category: Eco) Implication: Opportunity to create zero-waste restaurants and design more sustainable and functional restaurant interiors using recycled materials and innovative composting practices. - [Repurposed Stadium Food](https://www.trendhunter.com/trends/grocery-store-food-waste): Hellmann's Diverted Grocery Store Food Waste to Feed an Entire Stadium (Category: Eco) Implication: The food and beverage industry can find opportunities in repurposing ingredients to create sustainable and zero-waste products. - [Pay-What-You-Can Restaurants](https://www.trendhunter.com/trends/soup-bar): Jagger Gordon's Soup Bar is Dedicated to Eliminating Food Waste (Category: Eco) Implication: Opportunity for restaurants and food service businesses to adopt a pay-what-you-can model and contribute to reducing food waste. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)