# Repurposed Dish Sophisticated dishes and beverages are being made with waste foods and materials. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 27, 2017 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/repurposed-dish ## Key Figures - Trend score: 3.5/10 - Evidence articles: 5 ## What is the Repurposed Dish trend? **Repurposed Dish:** With strategies surrounding the prevention of waste being formed on local, national and global levels, those who specialize in luxury food are accommodating these seemingly unpleasant materials or ingredients into their sophisticated menu items. This shift serves two significant functions – catering to experiential foodies desiring novelty, while giving consumers motivated by morality the simple, value-driven purchase decisions they crave. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 7, 2017 to Mar 15, 2018 - Published: Oct 27, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Repurposed Dish trend ### Upcycling Food Businesses are repurposing imperfect ingredients and foods that would otherwise be wasted into luxury menu items. ### Minimal Waste Manufacturing Clothing brands are converting used textiles and clothes into soil and fertilizer to create new products and reduce their waste outputs. ### Sustainable Food and Beverage Creation Restaurants and bars are using repurposed kitchen scraps and ugly produce to make new and inventive dishes and cocktails. ## What the Repurposed Dish trend means for industry ### For Food and Beverage Industry This industry can explore innovative ways to repurpose otherwise wasted ingredients for luxury and sustainable dining experiences. ### For Fashion Industry The fashion industry can reduce waste by exploring ways to create new products through repurposing and composting used textiles and clothing. ### For Technology and Retail Industry Companies can create apps and platforms to reduce waste in grocery stores by selling surplus food at discounted rates to consumers. ## Workshop question How can your brand simplify consumers' decision-making processes by incorporating some sort of eco or socially conscious function to its products/services? ## Trend signals for Repurposed Dish Trend score 3.5 out of 10, from popularity 53%, activity 43%, freshness 8%. - Popularity: 53% - Activity: 43% - Freshness: 8% ## Examples of the Repurposed Dish trend 5 featured examples from Apr 7, 2017 to Mar 15, 2018. - [Kitchen Scrap Cocktails](https://www.trendhunter.com/trends/kitchen-scrap): XYST Serves Cocktails Made with Repurposed Ingredients (Category: Eco) Implication: Restaurants, bars, and hotels can adopt sustainable cocktail practices to appeal to environmentally conscious consumers. - [Upcycled Seafood Cakes](https://www.trendhunter.com/trends/fish-cake): SecondsFirst Makes Fresh Fish Cakes from Repurposed Ingredients (Category: Eco) Implication: The food and beverage industry has the opportunity to incorporate upcycled food products, creating new revenue streams and reducing waste. - [Hyper-Local Dumpster Desserts](https://www.trendhunter.com/trends/frozen-summer-treat): This Frozen Summer Treat Repurposes Ingredients from the Trash (Category: Eco) Implication: Opportunity for innovation in creating sustainable and innovative products that reduce food waste and utilize local ingredients. - [Waste-Fighting Grocery Apps](https://www.trendhunter.com/trends/karma-app): The Karma App Retails Surplus Grocery Store Goods at Discounted Rates (Category: Lifestyle) Implication: The grocery industry can leverage the Karma app's success in reducing food waste and explore ways to implement similar initiatives or partnerships with other technology platforms. - [Converted Sportswear Fertilizers](https://www.trendhunter.com/trends/houdini): The Brand Houdini is Turning Its Clothes into Gourmet Food (Category: Eco) Implication: The sportswear industry can explore innovative ways to repurpose and recycle used garments, such as converting them into fertilizer or other useful products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)