# Repurposed Dessert Brands in the food industry create desserts with repurposed ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 17, 2019 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/repurposed-dessert ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the Repurposed Dessert trend? **Repurposed Dessert:** To mitigate some of the consequences of food waste, small brands are sending a message by creating desserts made with repurposed ingredients–which would otherwise be thrown out–in them. The incorporation of such ingredients into dishes and menu items doesn't have a widescale impact, but is slowly shifting the negative image that waste-incorporated foods would typically invoke. ## The consumer insight behind the Repurposed Dessert trend Consumers now have a greater understanding of how both regional and global habits contribute to issues like climate change and waste around the world. Though on an individual level, they understand their impact is low, many are prioritizing small lifestyle and consumption changes in order to do their part in slowing down global issues related to the environment. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 15, 2017 to Mar 12, 2019 - Published: Jan 17, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Repurposed Dessert trend ### Repurposed Ingredients With a greater understanding of food waste, using repurposed ingredients is becoming a trend among food brands creating desserts and snacks. ### Sustainable Desserts Developing sustainable desserts with unused and underappreciated fruits and vegetables is an emerging trend for innovative food and beverage startups. ### Upcycling Food Waste By upcycling food waste, companies are able to tackle pressing social and environmental issues like sustainability and obesity while creating innovative products and snacks. ## What the Repurposed Dessert trend means for industry ### For Food Industry The food industry is at the forefront of trends to mitigate the consequences of food waste. ### For Sustainability Industry Sustainability is becoming an increasingly important topic for consumers who are willing to make small lifestyle and consumption changes to do their part in slowing down global environmental issues. ### For Health and Wellness Industry Innovative startups are using sustainable food to develop healthy and nutritious snacks that tackle issues such as obesity and nutrition. ## Workshop question How could your brand make a better impact on the environment, or do less harm? ## Trend signals for Repurposed Dessert Trend score 3.3 out of 10, from popularity 54%, activity 38%, freshness 8%. - Popularity: 54% - Activity: 38% - Freshness: 8% ## Examples of the Repurposed Dessert trend 4 featured examples from Nov 15, 2017 to Mar 12, 2019. - [Ugly Avocado Desserts](https://www.trendhunter.com/trends/avocado-desserts): 'Gelavo' is Made from Misshapen and Blemished Hass Avocados (Category: Eco) Implication: Opportunity for food and beverage industry to create new products that utilize 'ugly' fruits and vegetables, contributing to reducing food waste. - [Avocado-Shaped Gelato Desserts](https://www.trendhunter.com/trends/gelato-dessert): Snowflake Gelato's 'Avo-Lato' is Served in Real Avocado Skin (Category: Eco) Implication: Gelato shops can explore innovative ways to create and present unique gelato desserts to attract customers. - [Crunchy Chocolate Fruit Snacks](https://www.trendhunter.com/trends/barnana-organic-chocolate-banana-brittle): The Barnana Organic Chocolate Banana Brittle is Nutritiously Tasty (Category: Lifestyle) Implication: The organic snack food industry has an opportunity to incorporate chocolate into their product offerings to provide consumers with more nutritious options. - [Repurposed Protein Cups](https://www.trendhunter.com/trends/planetarians): Planetarians Repurposes Food Waste, Plus Addresses Obesity and Nutrition (Category: Eco) Implication: Companies in the food manufacturing industry can explore repurposing food waste to create value-added and nutritious snacks. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)