# Replenished Clean Household cleaning products are specially packaged to prolong use. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 7, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/replenished-clean ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Replenished Clean trend? **Replenished Clean:** Household cleaning products are being reformulated and packaged with reusable pods and bottles. Consumers are able to add water to concentrate as they see fit, ensuring that the product lasts much longer than stand-alone options. This approach to packaging is especially effective because not only does it allow the consumer more control; it also enhances the perception of value of the product, an increasingly important aspect of household purchasing decisions as consumers continue to become more well-informed. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 30, 2015 - Published: Mar 7, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Replenished Clean trend ### Concentrated Cleaning Products Cleaning product companies are developing concentrated formulas that can be diluted with water to prolong product life. ### Reusable Cleaning Packaging Cleaning product companies are developing reusable packaging solutions to reduce waste and enhance value perception. ### Water-Activated Cleaners Cleaning product companies are creating cleaning products with small dissolvable sachets of cleaning concentrate to save on packaging and transportation costs. ## What the Replenished Clean trend means for industry ### For Cleaning Product Industry Companies in the cleaning product industry can adopt concentrated formulas, reusable packaging, and/or dissolvable sachets to reduce waste and transportation costs and enhance value perception. ### For Packaging Industry Companies in the packaging industry can partner with cleaning product companies to develop reusable packaging solutions that can be used across various industries. ### For Transportation Industry Companies in the transportation industry can partner with cleaning product companies to incorporate reusable and concentrated packaging solutions that save on transportation emissions. ## Workshop question Reduce your brand's offering to its most elemental aspects. How might you design a system whereby consumers add their own input to the offering in order to use it? In other words, what is the "just add water" version of your brand? ## Trend signals for Replenished Clean Trend score 3.5 out of 10, from popularity 46%, activity 50%, freshness 8%. - Popularity: 46% - Activity: 50% - Freshness: 8% ## Examples of the Replenished Clean trend 4 featured examples from Jul 30, 2015. - [Concentrated Cleaning Pods](https://www.trendhunter.com/trends/household-cleaning-product): JAWS' Household Cleaning Product Comes with Attached Concentrate Pods (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the household cleaning products industry by incorporating reusable packaging systems and concentrated cleaning formulas. - [Water-Activated Cleaners](https://www.trendhunter.com/trends/splosh): Splosh Lets Consumers Take on the Task of Diluting its Product with Water (Category: Eco) Implication: The cleaning product industry can explore the use of water-activated cleaners and dissolvable sachets to create more sustainable and convenient products. - [Refillable Cleaning Bottles](https://www.trendhunter.com/trends/reusable-bottle): Walmart's Cleanpath Reusable Bottles Last Longer with Refill Pods (Category: Art & Design) Implication: Implementing refillable packaging systems and concentrated formulas can disrupt the traditional consumer goods industry by reducing waste and transportation costs. - [Replenishing Spray Bottles](https://www.trendhunter.com/trends/cleaning-product): The Squeasy Pouch Comes with a Refill to Make Another Cleaning Product (Category: Eco) Implication: This trend presents opportunities for cleaning product manufacturers to develop sustainable packaging solutions and refill options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)