# Replenishable Cosmetic Refillable cosmetic packaging is no longer specific to makeup professionals. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Feb 8, 2018 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/replenishable-cosmetic ## Key Figures - Trend score: 3.8/10 - Evidence articles: 7 ## What is the Replenishable Cosmetic trend? **Replenishable Cosmetic:** In an effort to appeal to the eco-conscious consumer, cosmetic brands are now creating sustainable products by offering refillable packaging for beauty products. Once designated almost entirely for industry professionals, these more accessible offerings allow consumers to enjoy their purchases with each refill, without feeling like they’re contributing to unnecessary waste. The eco-conscious appeal of these products is particularly relevant to Millennials and Gen Z demographics, who may be more likely to sacrifice convenience for the purpose of making a positive contribution to the environment. ## At a Glance - Evidence: 7 featured examples - Articles from: Jun 9, 2017 to Jun 14, 2019 - Published: Feb 8, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Replenishable Cosmetic trend ### Refillable Packaging Cosmetic brands are now creating sustainable products by offering refillable packaging for beauty products, appealing to eco-conscious consumers and reducing waste. ### Eco-Friendly Cosmetics Luxury cosmetics brands are adopting environmentally friendly business models, creating a precedent for the beauty industry to follow. ### Customizable Cosmetics Makeup brands are introducing customizable palettes, allowing customers to personalize and replenish their own makeup collections. ## What the Replenishable Cosmetic trend means for industry ### For Beauty Industry The beauty industry must prioritize eco-friendliness and customization to appeal to younger, eco-conscious demographics. ### For Luxury Goods Industry Luxury brands must prioritize sustainable and environmentally friendly practices to appeal to conscious consumers. ### For Packaging Industry Packaging companies can innovate by offering more sustainable and customizable packaging solutions for beauty brands. ## Workshop question How can you add value to your products by adding in eco-friendly components? ## Trend signals for Replenishable Cosmetic Trend score 3.8 out of 10, from popularity 54%, activity 53%, freshness 8%. - Popularity: 54% - Activity: 53% - Freshness: 8% ## Examples of the Replenishable Cosmetic trend 7 featured examples from Jun 9, 2017 to Jun 14, 2019. - [Bamboo Cosmetic Containers](https://www.trendhunter.com/trends/packaged-in-bamboo): Zao Organic Makeup's Products are Sustainably Packaged in Bamboo (Category: Fashion) Implication: Beauty and cosmetics companies can explore sustainable packaging options to appeal to eco-conscious consumers and reduce their environmental impact. - [Luxury Eco-Friendy Cosmetics](https://www.trendhunter.com/trends/kjaer-weis): Kjaer Weis is the First Luxury Organic and Eco-Friendly Makeup Line (Category: Eco) Implication: Disruptive Innovation Opportunity: Integrate organic and eco-friendly practices into traditional luxury cosmetic brands. - [Refillable Lipstick Packaging](https://www.trendhunter.com/trends/hot-lips-2): Charlotte Tilbury's Hot Lips 2 Lipsticks Have an Eco-Friendly Design (Category: Fashion) Implication: Manufacturers can introduce and promote sustainable packaging design solutions to improve their product offerings and appeal to the conscious consumers. - [Customizable Cosmetic Palettes](https://www.trendhunter.com/trends/colour-palette): Tropic's Refillable 'Colour Palette' is Eco-Friendly & Travel-Ready (Category: Art & Design) Implication: The beauty and cosmetics industry can capitalize on the trend of refillable makeup palettes by offering eco-friendly and customizable options. - [Refillable Luxury Cosmetics Packaging](https://www.trendhunter.com/trends/snowcrystal): The Snowcrystal Makeup Brand Offers Eco-Friendly Packaging (Category: Marketing) Implication: Refillable packaging and personalized technology present disruptive innovation opportunities for cosmetics brands to offer more sustainable and customized products to consumers. - [Refillable Lip Balm Packaging](https://www.trendhunter.com/trends/eco-lips): Eco Lips' POGO Containers Can Be Reused Multiple Times (Category: Art & Design) Implication: The refillable lip balm packaging trend found in the POGO collection presents opportunities for the cosmetics industry to develop more sustainable packaging solutions. - [Refillable Luxury Lipsticks](https://www.trendhunter.com/trends/luxury-lipsticks): Hourglass Cosmetics' 'Confession' Line Boasts Sleek, Refillable Shells (Category: Marketing) Implication: The beauty and cosmetics industry can embrace refillable luxury lipsticks to cater to eco-conscious consumers and reduce packaging waste. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)