# Renovated Tradition Classic coffeehouses are reinterpreted for the contemporary coffee crowd. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Apr 18, 2011, updated Apr 25, 2011 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/renovated-tradition ## Key Figures - Trend score: 4.7/10 - Evidence articles: 8 ## What is the Renovated Tradition trend? **Renovated Tradition:** From classic, cozy and independent coffeehouses to “fast food” cafes like Starbucks, coffee shops have evolved tremendously over the last century. Now, coffee-drinkers are turning to contemporary, one-of-a-kind cafes, with some even offering other services—like knitting and pets—along with coffee. These revitalized cafes appeal to the modern caffeine-lover with a specific interest or someone who wants, in addition to a simple cup of joe, an entire experience. ## At a Glance - Evidence: 8 featured examples - Articles from: Dec 22, 2010 to Apr 13, 2011 - Published: Apr 18, 2011 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Renovated Tradition trend ### Multifunctional Cafes Cafes that offer more than just coffee service, such as knitting classes and pet cuddle services, are becoming more popular and appealing to modern consumers. ### Non-Traditional Coffee Shop Locations Coffee shops are being established in non-traditional locations, such as upper floors of commercial buildings, laundromats, and portable pop-up trailers. ### Brand Image Eclecticism The eclectic branding of coffee shops is becoming an effective way to appeal to customers, and offering inconsistent visual branding can add novelty to coffee shops. ## What the Renovated Tradition trend means for industry ### For Food and Beverage Industry Innovations and shifts in coffee shop trends can provide inspiration for and impact the overall food and beverage industry. ### For Retail Industry Coffee shops are often located within retail spaces, and coffee shop trends can influence the retail industry in terms of space usage and customer experience. ### For Hospitality Industry The hospitality industry can benefit from coffee shop trends by offering multifunctional spaces and non-traditional locations for coffee shops within hotels and resorts. ## Trend signals for Renovated Tradition Trend score 4.7 out of 10, from popularity 72%, activity 61%, freshness 8%. - Popularity: 72% - Activity: 61% - Freshness: 8% ## Examples of the Renovated Tradition trend 8 featured examples from Dec 22, 2010 to Apr 13, 2011. - [Eclectic Coffee Shop Redesigns](https://www.trendhunter.com/trends/cielito-querido-cafe-branding): Cielito Querido Cafe Branding Embraces Idiosyncrasy (Category: Marketing) Implication: Restaurants can benefit from embracing eclectic branding to create a unique dining experience that stands out from competitors. - [Pop-Up Portable Coffee Shops](https://www.trendhunter.com/trends/nescafe-popup-coffee-concept): The Nescafe Nomadic Cafe Center Gives You Your Caffeine Kick Anywhere (Category: Marketing) Implication: Disruptive innovation opportunity: Introduce innovative concepts, like pop-up portable coffee shops and mobile cafe centers, to attract new coffee drinkers and provide coffee in u… - [Hidden Coffee Shops](https://www.trendhunter.com/trends/hidden-coffee-shops-hong-kongs-indy-coffee-houses-take-cover-with-big-chain): Hong Kong's Indy Coffee Houses Take Cover With Big Chains Moving In (Category: Lifestyle) Implication: The hospitality industry can explore the concept of hidden coffee shops to enhance the guest experience and differentiate themselves from mainstream coffee chains. - [Crafty Cafes](https://www.trendhunter.com/trends/big-knit-cafe): Bangkok's Big Knit Cafe Lets You Knit a Sweater on Your Coffee Break (Category: Lifestyle) Implication: Coffee shops can incorporate craft activities like knitting to attract customers and enhance their overall experience. - [Tattoo Tea Parlors](https://www.trendhunter.com/trends/horror-picture-tea): Get a Tat and Eat a Slice of Cake at Horror Picture Tea in Paris (Category: Lifestyle) Implication: Opportunity for businesses to incorporate unusual and unique flavors into their products to stand out and appeal to a new market. - [Micro Theater Coffee Houses](https://www.trendhunter.com/trends/ecru-cafe): The Mini Ecru Cafe Creates Actors Out of Its Patrons (Category: Art & Design) Implication: Incorporating mini theaters into cafes and bars can attract customers looking for unique experiences while also providing additional revenue streams for businesses. - [Clothes-Cleaning Cafes](https://www.trendhunter.com/trends/laundromat-cafe): Copenhagen's Laundromat Cafe Lets You Do Laundry While Sipping Lattes (Category: World) Implication: Laundromat cafes fall within the hospitality industry, providing a new and creative venue for customers to relax, socialize, and enjoy their daily routines. - [Pet Store Cafes](https://www.trendhunter.com/trends/felis-ristorante-and-cat-lounge): The Felis Ristorante and Cat Lounge Lets You Drink Tea and Cuddle Pets (Category: Business) Implication: The hospitality industry can capitalize on the pet cafe trend by opening pet-friendly cafes and lounges that cater to animal lovers. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)