# Renewed Pleather Brands turn to fruit-based alternatives to form faux leather products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 16, 2018 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/renewed-pleather ## Key Figures - Trend score: 5.5/10 - Evidence articles: 5 ## What is the Renewed Pleather trend? **Renewed Pleather:** Fruit-based alternatives to leather products, or the synthetic materials most often used to make faux leather, are quickly overtaking their less eco-friendly counterparts. Innovations in the way these materials can be processed has resulted in fashion products made up of faux leather that is more genuine in feel and aesthetic. This shift ties into consumers' desire to prioritize their preferred tastes, while still aligning their purchase decisions with their values. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 3, 2016 to Jan 16, 2018 - Published: Jan 16, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Renewed Pleather trend ### Fruit-Based Alternatives Fruit-based alternatives to traditional leather are on the rise, providing eco-friendly, biodegradable alternatives for the fashion industry and beyond. ### Upcycling Cradle-To-Cradle Companies are using upcycling cradle-to-cradle processes to create sustainable, animal cruelty-free materials for luxury goods like handbags, shoes, and more. ### Conscious Consumerism The demand for natural and synthetic alternatives to materials made from animal hides is driving the development of unique leather substitutes, created from everything from pineapples to grapes and kombucha. ## What the Renewed Pleather trend means for industry ### For Fashion The fashion industry is transitioning towards eco-friendly and vegan materials, with unique leather alternatives gaining popularity. ### For Upholstery Leather alternatives created from fruit-based waste products have promising applications in the upholstery industry, providing eco-friendly options for furniture and accessories. ### For Luxury Goods There is a growing trend towards sustainable, animal cruelty-free materials in the luxury goods market, driving the development of innovative leather substitutes for high-end products like handbags and shoes. ## Workshop question How does your brand prioritize both design and consumers' personal principles? ## Trend signals for Renewed Pleather Trend score 5.5 out of 10, from popularity 85%, activity 72%, freshness 8%. - Popularity: 85% - Activity: 72% - Freshness: 8% ## Examples of the Renewed Pleather trend 5 featured examples from Mar 3, 2016 to Jan 16, 2018. - [Apple-Based Dog Accessories](https://www.trendhunter.com/trends/vegan-glow-in-the-dark-dog-collar-and-leash-made-from-apples): This Vegan, Glow-in-the-Dark Dog Set is Made from Apple Leather (Category: Eco) Implication: The use of apple leather in dog collars and leashes presents disruptive innovation opportunities for pet accessory brands looking to appeal to eco-conscious pet owners. - [Apple Leather Handbags](https://www.trendhunter.com/trends/vegan-luxury-handbag-apples): LUCKYNELLY Makes the World's First Vegan Luxury Handbags from Fruit (Category: Eco) Implication: Disruptive innovation opportunity: Incorporate sustainable and vegan materials into the fashion industry to address consumer demand for ethical and eco-friendly products. - [Pineapple-Based Textiles](https://www.trendhunter.com/trends/leather-alternative): Piñatex Makes a Vegan Leather Alternative from Pineapple Leaf Fibers (Category: Eco) Implication: Piñatex appeals to mindful members of the fashion industry who prioritize sustainability and cruelty-free practices. - [Plant-Based Wine Leathers](https://www.trendhunter.com/trends/alternative-leather): VEGEA Makes Alternative Leather with Fibers from Grape Skins and Seeds (Category: Eco) Implication: The fashion industry can explore the use of VEGEA's wineleather as a stylish and sustainable alternative to traditional animal leather. - [Apple Leather Heels](https://www.trendhunter.com/trends/vegan-leather-shoes): Veerah's Vegan Leather Shoes are Made with Fibers Extracted from Apple Peels (Category: Eco) Implication: The fashion industry can capitalize on the trend of cruelty-free fashion by incorporating sustainable leather alternatives like apple peel fibers into their product lines. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)