Brands combine rosé and cider to create an all-new flavor experience
Implications - Alcohol brands are reinventing traditional rosé wines by incorporating dry cider for a balanced, refreshing beverage. Appealing to the Millennial demographic through the use of "Millennial pink", these products are showcasing new flavor profiles that will also appeal to the new generation of alcohol drinkers. This shift in product development offers a chance for brands to connect with younger consumers and through them, build a loyal following.
Workshop Question - How does your brand appeal to the next generation of consumers?