# Remixed Fright Fans look for subversive ways to enjoy traditional genres. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Feb 25, 2016 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/remixed-fright ## Key Figures - Trend score: 4.9/10 - Evidence articles: 8 ## What is the Remixed Fright trend? **Remixed Fright:** The desire amongst consumers to experience "classic" content in new ways persists, especially in the digital age. As a result, media producers are subverting and reinterpreting traditional genres in ways that are both more immersive and more inclusive. As typical fans become content creators themselves, they desire to see more experimental and hands-on treatment of their favorite entertainment. ## At a Glance - Evidence: 8 featured examples - Articles from: Nov 1, 2014 to Aug 2, 2017 - Published: Feb 25, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Remixed Fright trend ### Immersive Horror Experiences As technology advances, horror fans are seeking out more immersive and interactive experiences that challenge traditional horror storytelling, including VR horror films, horror game trailers, and horror simulations. ### Subversive Media Interpretations Creative media producers are reinterpreting classic genres and iconic horror characters in ways that are both inclusive and engaging, leading to new niche industries such as horror film rating platforms and horror GIF design studios. ### Horror Tourism 'The Shining' hotel becoming a horror museum, as well as the rise of new horror-based attractions and experiences, demonstrate that there is a growing market for horror tourism that spans the entertainment and hospitality industries. ## What the Remixed Fright trend means for industry ### For Entertainment Technology New innovations in entertainment technology such as virtual reality and VRcade multiplayer technology are disrupting traditional horror movie storytelling and creating new opportunities for immersive experiences that blur the lines between reality and fiction. ### For Creative Media Production As traditional media becomes more interactive and inclusive, there is an opportunity for creative media producers to innovate new horror genre interpretations and designs for niche horror fan markets. ### For Hospitality Creative horror tourism experiences are proving to be a potentially profitable market in the hospitality industry, opening the door for horror-themed museums, attractions, and interactive experiences that offer something unique for adventurous guests. ## Workshop question Does your brand do a good job of eliciting an emotional reaction from consumers? If you had to use technology to that end, what would that experience look like? ## Trend signals for Remixed Fright Trend score 4.9 out of 10, from popularity 73%, activity 65%, freshness 8%. - Popularity: 73% - Activity: 65% - Freshness: 8% ## Examples of the Remixed Fright trend 8 featured examples from Nov 1, 2014 to Aug 2, 2017. - [Virtual Reality Horror Films](https://www.trendhunter.com/trends/watch-a-horror-movie): With Oculus Rift, You Can Watch a Horror Movie in First-Person (Category: Tech) Implication: VR horror presents a new creative direction for filmmakers to explore in the horror genre - [Horror Mansion Museums](https://www.trendhunter.com/trends/the-stanley-hotel): The Stanley Hotel from 'The Shining' is Becoming a Scary Interactive Museum (Category: Art & Design) Implication: The trend of immersive and interactive horror museum attractions is a disruptor in the entertainment and leisure industry as it creates new, engaging experiences for consumers. - [Quirky Horror Movie GIFs](https://www.trendhunter.com/trends/horror-movie-gifs): Thse Animations Bring a Sense of Humor to Murderous Movie Characters (Category: Tech) Implication: A disruption in traditional horror movie animation can open doors to new audiences as well as retain current ones. - [VR Horror Games](https://www.trendhunter.com/trends/alien-isolation-vr-mode): The 'Alien: Isolation' VR Mode is Compatible with Oculus SDK and Rift Headsets (Category: Tech) Implication: The gaming industry can tap into the potential of VR technology with innovative applications to provide immersive and interactive gaming experiences. - [Frightening VR Attractions](https://www.trendhunter.com/trends/horror-simulator): The Universal Orlando Resort's 'Repository' is a New Horror Simulator (Category: Tech) Implication: Integrating innovative technologies to create captivating and immersive experiences for visitors. - [VR Horror Movie Trailers](https://www.trendhunter.com/trends/vr-horror-movie): The New Blair Witch VR Trailer Creates an Immersive Experience for Fans (Category: Marketing) Implication: Opportunities for film industry professionals to leverage virtual reality to enhance movie promotions and advertising. - [Scary Film-Rating Platforms](https://www.trendhunter.com/trends/horror-movies): Reel Scary is a Site that Allows Users to Rate Different Horror Movies (Category: Tech) Implication: Disruptive innovation opportunity: Introduce a disruptive film rating platform that transforms the way movies are evaluated and recommended to viewers, enhancing the movie-watchin… - [Surreal Scary Movie Tributes](https://www.trendhunter.com/trends/halloween-classic): This Clip Combines Halloween Classics to Create an Even Stranger Film (Category: Pop Culture) Implication: Opportunities for filmmakers to experiment with blending different movie genres and iconic characters to create new and unique content. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)