# Relaxing Confection Chocolate snacks are infused with sleep-enhancing ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 25, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/relaxing-confection ## Key Figures - Trend score: 4.6/10 - Evidence articles: 7 ## What is the Relaxing Confection trend? **Relaxing Confection:** Brands are offering multiple benefits in their chocolate offerings with ingredients that promote restful sleep. Products include everything from CBD-infused chocolate supplements to magnesium-infused chocolate treats. ## The consumer insight behind the Relaxing Confection trend For fitness and health-conscious consumers, there is now a greater understanding that strict dietary restrictions aren't the only way to be healthy. The landscape of the dieting industry is changing so that balance and personal wellbeing is more of a focus than dieting itself, and people are becoming increasingly open to the idea that long-term changes come with indulgence that's beneficial and adds balance to their lives. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 8, 2019 to Aug 27, 2021 - Published: Nov 25, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Relaxing Confection trend ### Functional Ingredients Chocolate products are infused with functional ingredients like CBD, magnesium, L-Theanine and saffron to promote sleep, calmness, focus and immune health. ### Convenient Dosage Forms CBD chocolates come in pre-portioned medallions and sleep chocolates in bite-sized servings, making it easy for consumers to control their intake and enjoy the benefits. ### Ethical Sourcing Brands offer cannabis-infused chocolates made with Fair Trade certified ingredients and source saffron extract for their sleep chocolates without pesticides from North Africa and Greece. ## What the Relaxing Confection trend means for industry ### For Nutraceuticals Brands are innovating in the nutraceutical industry with functional chocolate supplements that provide benefits like better sleep, immune health and focus. ### For Cannabis The cannabis industry continues to expand with new product offerings like CBD-infused chocolates that offer consumers a convenient and delicious way to consume the cannabinoid. ### For Confectionery The confectionery industry is seeing a shift towards more health-conscious offerings, with brands adding functional and sleep-promoting ingredients to their chocolate products. ## Workshop question How could your brand better prioritize balanced indulgence for its customers? ## Trend signals for Relaxing Confection Trend score 4.6 out of 10, from popularity 72%, activity 57%, freshness 10%. - Popularity: 72% - Activity: 57% - Freshness: 10% ## Examples of the Relaxing Confection trend 7 featured examples from Mar 8, 2019 to Aug 27, 2021. - [Functional Chocolate Supplements](https://www.trendhunter.com/trends/chocolate-supplements): Fx Chocolate Supports Immune Health, Focus, Sleep & More (Category: Lifestyle) Implication: The food and beverage industry has an opportunity to attract consumers by developing innovative and functional chocolate supplement products that offer targeted health and wellnes… - [Sleep-Supporting Snacks](https://www.trendhunter.com/trends/bedtime-snack): Goodnight's Bedtime Snack Contains Magnesium and L-Theanine (Category: Lifestyle) Implication: The snack food industry can capitalize on the trend of nighttime indulgences by creating new and unique products that combine the enjoyment of snacking with the benefits of sleep… - [Functional CBD Chocolates](https://www.trendhunter.com/trends/cbd-chocolate): Good Day Chocolate's Products Support Sleep and Calm (Category: Lifestyle) Implication: The wellness industry can benefit from the growing popularity of functional CBD chocolates, especially with the trend towards natural remedies and personalized dosage. - [Saffron-Powered Sleep Chocolates](https://www.trendhunter.com/trends/sleep-chocolates): Objectives Pairs GABA & Saffron in a Snack-Inspired Sleep Remedy (Category: Lifestyle) Implication: Disruptive innovation opportunity: Innovate within the wellness industry by creating innovative sleep products that cater to the growing demand for natural and effective remedies. - [Fair Trade Cannabis Chocolates](https://www.trendhunter.com/trends/cannabis-infused-chocolates): Papa & Barkley's Cannabis-Infused Chocolates are Ethically Sourced (Category: Lifestyle) Implication: The cannabis industry can explore the potential of fair trade practices and ethical sourcing to appeal to conscious consumers. - [CBD-Infused Dessert Bars](https://www.trendhunter.com/trends/kefla-cbd-chocolates): These Kefla CBD Chocolates Can be Eaten or Mixed into Warm Milk (Category: Marketing) Implication: Wellness brands and companies can explore incorporating CBD-infused products into their existing product lines to tap into the growing demand for CBD. - [Individually Wrapped CBD Chocolates](https://www.trendhunter.com/trends/cbd-chocolate-medallions): Tauriga Sciences CBD Chocolate Medallions are 49 Calories Each (Category: Marketing) Implication: Opportunities for CBD companies to expand their product line and capture a larger market share through CBD-infused food products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)