# Relaxed Streaming Streaming services are offering shows and content that focus on soothing users. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 26, 2021 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/relaxed-streaming ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Relaxed Streaming trend? **Relaxed Streaming:** Streaming services are now offering features, tv shows and general content that prioritize relaxation and meditation for those who engage with it. This content appears in everything from meditation shows to animation experiences. ## The consumer insight behind the Relaxed Streaming trend The devastating economic, social, and physical challenges and disruptions of the past several months have had a collective impact on people's mental health around the world. This has resulted in more people turning to various products and services that help them manage their stress. Brands that make this process seamless are appealing to the growing number of people facing mental health issues. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 19, 2020 to Jan 28, 2021 - Published: Jan 26, 2021 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Relaxed Streaming trend ### Relaxation-Focused Streaming Services Streaming services that prioritize relaxation and meditation are increasingly popular due to the growing number of people facing mental health issues. ### Animated Soundscape Experiences Animated soundscape experiences are paramount, especially for individuals who are experiencing stress and uncertainty during the pandemic. ### Guided Meditation Shows Guided meditation shows are becoming increasingly popular, helping viewers learn meditation techniques and how to use them in daily life. ## What the Relaxed Streaming trend means for industry ### For Streaming Services Streaming service providers can offer features, shows and general content that prioritize relaxation and meditation for people facing mental health issues. ### For Animation Studios Animation studios can provide calming animated soundscape experiences that can help customers find calm during stressful times. ### For Mental Health Services Mental health professionals could leverage relaxation-focused streaming services and guided meditation shows as complementary therapy tools. ## Workshop question How is your brand helping customers improve their well-being? ## Trend signals for Relaxed Streaming Trend score 3.5 out of 10, from popularity 59%, activity 36%, freshness 9%. - Popularity: 59% - Activity: 36% - Freshness: 9% ## Examples of the Relaxed Streaming trend 4 featured examples from Aug 19, 2020 to Jan 28, 2021. - [Relaxation-Focused Streaming Services](https://www.trendhunter.com/trends/restflix): 'Restflix' Helps Users Relax and Unwind When Stressed (Category: Lifestyle) Implication: The rise of relaxation-focused streaming services like 'Restflix' presents an opportunity for companies in the streaming industry to tap into the growing demand for stress-relief… - [Animated Soundscape Experiences](https://www.trendhunter.com/trends/animated-soundscape-experience): Zenimation is Disney+'s Way of Helping Consumers Find Calm (Category: Marketing) Implication: As the popularity of streaming services grows during the pandemic, creating unique content like Zenimation can attract more subscribers and make these platforms increasingly compe… - [Guided Meditation Shows](https://www.trendhunter.com/trends/headspace-guide-to-meditation): Netflix's 'Headspace Guide to Meditation' Teaches Viewers How to Mediate (Category: Lifestyle) Implication: Streaming services can capitalize on this trend by creating educational content that focuses on mental and emotional wellness. - [Relaxing Streaming Series Collaborations](https://www.trendhunter.com/trends/relaxing-streaming-series): Calm and HBO Max Have Partnered for a Special Series (Category: Pop Culture) Implication: Streaming companies are positioned to capitalize on the demand for entertainment that promotes mental wellness by partnering with meditation apps and incorporating calming content… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)