# Reishi Reverence Consumers look to snacks infused with reishi mushroom for calming effects. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 27, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/reishi-reverence ## Key Figures - Trend score: 2.5/10 - Evidence articles: 4 ## What is the Reishi Reverence trend? **Reishi Reverence:** As consumers become better acquainted with a wider assortment of mushroom varietals, many are showing a particular interest in products made with reishi mushroom, revered for it's calming effects and general immune system support. This shift suggests that interested consumers are keen to dive deeper into the subcategories of the wellness snack market, seeking to effectively "level up" from more generalized mushroom products as they develop specific preferences based on taste and benefits of a certain variety. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 20, 2017 to Jan 28, 2018 - Published: Jan 27, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Reishi Reverence trend ### Interest in Medicinal Mushrooms Consumers are showing an interest in specific mushroom varietals like reishi for their health benefits, including immune system support and calming effects. ### Adaptogenic Ingredients Brands are incorporating adaptogenic ingredients like reishi and cordyceps into products to provide targeted health benefits, such as stress management and energy support. ### Plant-Based Alternatives Meat-free and organic broth alternatives, like Brothl's Reishi Mushroom Broth, are gaining popularity among consumers interested in preventative care through food. ## What the Reishi Reverence trend means for industry ### For Health and Wellness The interest in specific mushroom varietals and adaptogenic ingredients reflects the growing trend of preventative care and natural health options. ### For Food and Beverage Brands are incorporating medicinal mushrooms into a wide range of food and beverage products, including teas, kombuchas, and granola bars. ### For Plant-Based Products Broth alternatives like Brothl's Reishi Mushroom Broth cater to the growing demand for organic, vegan, and plant-based products. ## Workshop question How can you empower your customers to dive deeper into the lifestyle of your product by reflecting their wellness goals back to them? ## Trend signals for Reishi Reverence Trend score 2.5 out of 10, from popularity 35%, activity 34%, freshness 8%. - Popularity: 35% - Activity: 34% - Freshness: 8% ## Examples of the Reishi Reverence trend 4 featured examples from Apr 20, 2017 to Jan 28, 2018. - [Probiotic Mushroom Beverages](https://www.trendhunter.com/trends/health-ade): Health-Ade's Newest Kombucha Flavor Blends Cacao and Reishi Mushroom (Category: Lifestyle) Implication: Incorporating medicinal mushrooms into different food and beverage products presents a disruptive innovation opportunity in the industry. - [Mushroom Granola Bars](https://www.trendhunter.com/trends/purola-bars): Purola Bars Combine Granola with Medicinal Mushrooms for Healthful Snacking (Category: Lifestyle) Implication: Opportunity to target health-conscious consumers with all-natural, functional food products that address specific health concerns. - [Medicinal Mushroom Teas](https://www.trendhunter.com/trends/wellness-teas): Choice Organic Teas Makes Wellness Teas with Reishi and Shiitake (Category: Lifestyle) Implication: As evidenced by the popularity of Choice Organic Teas' Wellness Teas collection, there is a growing trend towards consumers seeking out functional tea blends. - [Medicinal Mushroom Broths](https://www.trendhunter.com/trends/plant-based-broth): Brothl's Plant-Based Broth Offers the Benefits of the Reishi Mushroom (Category: Lifestyle) Implication: The plant-based broth industry can benefit from incorporating medicinal mushrooms to tap into the growing market of health-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)