# Re-Imagined Halloween Brands are launching new products and services for Halloween amid COVID-19. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Sep 30, 2020 | Category: [Special](https://www.trendhunter.com/pro/category/special-features) Source: Trend Hunter, https://www.trendhunter.com/protrends/reimagined-halloween ## Key Figures - Trend score: 5.1/10 - Evidence articles: 5 ## What is the Re-Imagined Halloween trend? **Re-Imagined Halloween:** In an effort to slow the spread of COVID-19, many consumers are opting not to participate in "trick-or-treating." To help families celebrate Halloween, brands are launching novel products and services including drive-thru Halloween events, digital Halloween platform, and safety-focused costumes. ## The consumer insight behind the Re-Imagined Halloween trend As consumers continue to adjust to the current realities of the pandemic, many are looking to keep family traditions alive while following safety guidelines. Consumers are searching for ways to make special occasions memorable and meaningful to maintain some semblance of normalcy. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 20 to Oct 13, 2020 - Published: Sep 30, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Re-Imagined Halloween trend ### Celebrating holidays amid COVID-19 As consumers look for ways to celebrate special occasions while following safety guidelines, brands are creating novel products and services, such as digital Halloween platforms and virtual parties, to meet these needs. ### Drive-thru experiences Drive-thru Halloween events like Huluween are providing consumers with a safe option to enjoy entertainment and celebrations during COVID-19. ### Virtual experiences Virtual Halloween parties and live events like TREAT TOWN and Swizzels Fright Night Live are offering consumers with engaging and interactive online alternatives to traditional celebrations. ## What the Re-Imagined Halloween trend means for industry ### For Entertainment Brands in the entertainment industry can look at creating innovative and safe ways for consumers to enjoy holidays and celebrations. ### For Consumer goods Consumer goods companies have an opportunity to develop safety-focused products, such as actor-themed face masks and other safety-focused costumes, for unique and memorable celebrations. ### For Technology Trends like digital Halloween platforms and virtual parties provide opportunities for the tech industry to create engaging and immersive experiences that will appeal to consumers looking for unique and interactive ways to celebrate special occasions. ## Workshop question How can your brand help consumers celebrate holidays safely? ## Trend signals for Re-Imagined Halloween Trend score 5.1 out of 10, from popularity 74%, activity 70%, freshness 9%. - Popularity: 74% - Activity: 70% - Freshness: 9% ## Examples of the Re-Imagined Halloween trend 5 featured examples from Aug 20 to Oct 13, 2020. - [Actor-Themed Face Masks](https://www.trendhunter.com/trends/arnold-total-recall-face-mask): The Arnold Total Recall Face Mask Makes the Perfect Halloween Costume (Category: Lifestyle) Implication: The fashion industry can capitalize on the trend of actor-themed face masks by collaborating with movie studios or celebrities to create limited-edition collections that resonate… - [Digital Halloween Platforms](https://www.trendhunter.com/trends/virtual-trick-or-treating): TREAT TOWN is an App-Based Experience for Virtual Trick-or-Treating (Category: Lifestyle) Implication: The introduction of app-based experiences like TREAT TOWN creates opportunities for the confectionery industry to develop unique marketing strategies and partnerships to promote t… - [Spooky Drive-Thru Halloween Events](https://www.trendhunter.com/trends/huluween1): Huluween Will Take Over L.A's Griffith Park (Category: Marketing) Implication: The entertainment industry can create and host safe and engaging Halloween experiences through the drive-thru and virtual event models. - [Virtual Stay-at-Home Halloween Parties](https://www.trendhunter.com/trends/swizzels-fright-night-live): The Swizzels Fright Night Live Event is Family-Friendly (Category: Marketing) Implication: Confectionery manufacturers have an opportunity to create virtual events and experiences for consumers during the holiday season that engages them with their brand. - [Virtual Halloween Parties](https://www.trendhunter.com/trends/kiss-haunted-house-party): The Kiss Haunted House Party will Air on October 31st (Category: Business) Implication: The entertainment industry can capitalize on the demand for virtual parties and events with immersive online experiences. ## Recent trend clusters - [Format Flexing](https://www.trendhunter.com/protrends/workout-energy-formats) (Lifestyle) - [Package Play](https://www.trendhunter.com/protrends/promotional-food-packaging) (Marketing) - [Affinity Sailings](https://www.trendhunter.com/protrends/themed-travel-experiences) (World) - [Care Continuity](https://www.trendhunter.com/protrends/hormonal-health-services) (Lifestyle) ## Trending in Special - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Nourishing Almond Sets](https://www.trendhunter.com/trends/almond-sublime-favorites) - [Dynamic Outerwear Holiday Campaigns](https://www.trendhunter.com/trends/holiday-2026-campaign) - [Wellness-Themed Gift Sets](https://www.trendhunter.com/trends/bleu-lavande1) All articles: [Special](https://www.trendhunter.com/special)