# Reimagined Design Designers are rethinking traditional product formats to meet pandemic needs. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Apr 16, 2020 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/reimagined-design ## Key Figures - Trend score: 5.3/10 - Evidence articles: 4 ## What is the Reimagined Design trend? **Reimagined Design:** The COVID-19 pandemic has enforced various restrictions on a global level—from the way we interact with one another to traveling and cleanliness. As a result, many designers are striving to reimagine traditional products like door handles and protective equipment to better suit the context of the pandemic. ## The consumer insight behind the Reimagined Design trend The current health pandemic is forcing consumers to rethink the ways they interact with people and objects on a day-to-day basis. Many are finding it increasingly difficult to change their habits or even to adapt old products to meet new needs. As a result, individuals look for solutions that embrace intuitive design as such innovations allow them to better adapt to the changes brought on by the current pandemic. This gives them peace of mind as they are prompted to seamlessly engage in best safety practices for the sake of public health. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 30 to Apr 7, 2020 - Published: Apr 16, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Reimagined Design trend ### Intuitive Design Due to the pandemic context, many designers are striving to reimagine traditional products using intuitive design to better suit pandemic needs. ### Utilizing Facilities and Resources Companies and industries are repurposing their current resources and facilities to swiftly manufacture much-needed pandemic-related necessities. ### Modified Devices Medical professionals and engineers are modifying tools and equipment to repurpose them as solutions for pandemic-related needs. ## What the Reimagined Design trend means for industry ### For Product Design Design professionals can take this opportunity to use their skills to re-imagine products for pandemic scenarios. ### For Manufacturing and Production Companies with existing facilities can look at how to repurpose or adapt their resources to create pandemic-related products. ### For Healthcare and Medical Devices Professionals can explore how existing equipment can be modified or used for different purposes in the healthcare industry during times of crisis. ## Workshop question How might your brand tap intuitive design to meet immediate needs? ## Trend signals for Reimagined Design Trend score 5.3 out of 10, from popularity 76%, activity 74%, freshness 9%. - Popularity: 76% - Activity: 74% - Freshness: 9% ## Examples of the Reimagined Design trend 4 featured examples from Mar 30 to Apr 7, 2020. - [Hands-Free Door Handles](https://www.trendhunter.com/trends/handsfree-door-handle): In Light of COVID-19, Ivo Tedbury & Freddie Hong Present a Useful Design (Category: Art & Design) Implication: Architecture and design firms can explore the creation of hands-free door handles as a design solution, offering clients safer and more hygienic spaces in light of the COVID-19 pa… - [3D-Printed Face Mask Buckles](https://www.trendhunter.com/trends/3dprinted-buckles): Creality's 3D-Printed Buckles Perfect Performance of Face Masks (Category: Art & Design) Implication: The medical industry has a growing demand for innovative solutions to pressing issues, presenting opportunities for companies to introduce disruptive and life-saving technologies. - [Spray Hand Sanitisers](https://www.trendhunter.com/trends/spray-hand-sanitiser): Design Studio Yield Uses Its Facilities to Meet the Demand for the Product (Category: Marketing) Implication: Repurposing existing facilities to manufacture crucial medical supplies, including spray hand sanitizers, has the potential to disrupt traditional manufacturing processes and supp… - [Adapted Ventilator Efforts](https://www.trendhunter.com/trends/engineers-and-medical-researchers): Engineers and Medical Researchers are Making Unconventional Ventilators (Category: Tech) Implication: The adaptation of sleep apnea machines for use as ventilators presents an opportunity for disruptive innovation in medical device manufacturing. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)