# Re-Idolization Former '90s supermodels take the spotlight in fashion once again. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Aug 23, 2012 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/reidolization ## Key Figures - Trend score: 3.3/10 - Evidence articles: 6 ## What is the Re-Idolization trend? **Re-Idolization:** Although there are plenty of young and up-and-coming models to feature in today's fashion media, the industry has been increasingly looking to past-era supermodels, such as Helena Christensen, Cindy Crawford and Christy Turlington, to be the stars of today's campaigns and editorials. This re-idolization and re-exaltation of former supermodels appeals not only to nostalgia but to the market demographic that identifies with older and more mature women. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 10 to Aug 5, 2012 - Published: Aug 23, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America, Europe ## Themes within the Re-Idolization trend ### Re-Idolization The resurgence of past-era supermodels appeals to the market demographic identifying with older and more mature women. ### Cultural Influences Photoshoots inspire people to visit the country depicted in the shoot, featuring cultural vibes from mariachi to Italian. ### Evident Production The incorporation of the studio and filming equipment into photoshoots is becoming a common trend in the fashion industry. ## What the Re-Idolization trend means for industry ### For Fashion The resurgence of past-era supermodels and incorporation of evident production equipment into photoshoots represent opportunities for clothing lines. ### For Tourism Cultural inspired shoots can be used to promote tourism in different countries. ### For Photography The trend of shooting photos with evident equipment in the background represents a new direction in photography and camera work. ## Trend signals for Re-Idolization Trend score 3.3 out of 10, from popularity 35%, activity 56%, freshness 8%. - Popularity: 35% - Activity: 56% - Freshness: 8% ## Examples of the Re-Idolization trend 6 featured examples from Apr 10 to Aug 5, 2012. - [Evocative Blonde Editorials](https://www.trendhunter.com/trends/claudia-schiffer-guess-30th-anniversary-ellen-von-unweth): The 30th Anniversary Photo Shoot for Guess Features Claudia Schiffer (Category: Fashion) Implication: Fashion companies can take inspiration from Guess and release similar anniversary lines and campaigns that celebrate their heritage and history. - [Luxe Glamazon Editorials](https://www.trendhunter.com/trends/s-moda-june-2012): The S Moda June 2012 Cover Shoot Stars the Incomparable Cindy Crawford (Category: Fashion) Implication: Disruptive innovation opportunities in the beauty industry include developing personalized skincare or makeup products based on individual features. - [Mariachi-Inspired Editorials](https://www.trendhunter.com/trends/vogue-italia-glam-italiano): The Vogue Italia 'Glam Italiano' Photoshoot Stars Linda Evangelista (Category: Fashion) Implication: Fashion industry can explore mariachi-inspired designs to add richness and vibrancy to their garments. - [Evident Production Photoshoots](https://www.trendhunter.com/trends/honk-honk-editorial-for-tatler): The Honk Honk Editorial for Tatler Magazine Shows Background Lights (Category: Fashion) Implication: Find ways to innovate in the fashion and photography industries by experimenting with new methods of lighting or incorporating sequin trends into fashion shoots. - [Textured Ivory Editorials](https://www.trendhunter.com/trends/antidote-magazine-spring-summer-20121): The Antidote Magazine Spring/Summer 2012 Campbell Photoshoot is Ashen (Category: Pop Culture) Implication: The fashion and photography industries have the opportunity to collaborate on darker skin-focused editorials that highlight textured fashion pieces, resulting in visually stunning… - [Mustached Model Shoots](https://www.trendhunter.com/trends/tatler-magazine-uk-may-2012): Christy Turlington Covers the Tatler Magazine UK May 2012 Issue (Category: Pop Culture) Implication: Fashion designers can capitalize on the trend of gender-bending fashion by creating bold and innovative collections that blur traditional boundaries. ## Recent trend clusters - [Aromatic Utility](https://www.trendhunter.com/protrends/aromatic-utility) (Fashion) - [Channel Blending](https://www.trendhunter.com/protrends/channel-blending) (Fashion) - [Aromatic Bodycare](https://www.trendhunter.com/protrends/aromatic-bodycare) (Fashion) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) ## Trending in Fashion - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [’90s-Inspired Fall Essentials](https://www.trendhunter.com/trends/quince-and-jason-bolden) All articles: [Fashion](https://www.trendhunter.com/fashion)