# Regulating Wear Temperature-regulating enhancements in activewear help fitness-conscious consumers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 30, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/regulating-wear ## Key Figures - Trend score: 4.6/10 - Evidence articles: 6 ## What is the Regulating Wear trend? **Regulating Wear:** Temperature-regulation in activewear is becoming increasingly popular as oversaturation in this space makes emerging businesses more creative to stand out from long-established activewear brands. ## The consumer insight behind the Regulating Wear trend When it comes to health and wellness, consumers are increasingly discerning with what they choose to purchase in order to enhance their personal goals. The abundance of products in this space has given consumers more choice, and brands are having to innovate more in order to capture their attention. ## At a Glance - Evidence: 6 featured examples - Articles from: May 31, 2019 to Sep 17, 2021 - Published: Mar 30, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Regulating Wear trend ### Temperature-Regulation in Activewear Emerging activewear brands are incorporating temperature-regulating enhancements in their products to stand out from established competitors and cater to discerning consumers. ### Performance Apparel with Patented Thermoregulating Technology Leading sportswear brands are collaborating with technology groups to introduce running gear with patented thermoregulating features to keep runners comfortable in all weather conditions. ### Color-Changing Apparel with Heat-Reactive Micro-Capsule Technology Fashion brands are using heat-reactive micro-capsule technology to create clothing that changes its color based on environmental temperatures for aesthetic and functional purposes. ## What the Regulating Wear trend means for industry ### For Sportswear and activewear Brands in the sportswear and activewear industries can focus on incorporating temperature-regulating features in their products to appeal to consumers who are looking for performance and comfort. ### For Fashion and Clothing Apparel brands can explore the use of heat-reactive micro-capsule technology to create color-changing clothing that is both aesthetically appealing and functional for adapting to weather changes. ### For Textile and Technology Companies in the textile and technology industries can collaborate to develop patented thermoregulating materials and technology for use in performance apparel and other products. ## Workshop question What claims allow our brand to stand out from competitors? ## Trend signals for Regulating Wear Trend score 4.6 out of 10, from popularity 58%, activity 69%, freshness 10%. - Popularity: 58% - Activity: 69% - Freshness: 10% ## Examples of the Regulating Wear trend 6 featured examples from May 31, 2019 to Sep 17, 2021. - [Nearly Weightless Denim](https://www.trendhunter.com/trends/weightless-denim): DUER Launched the World's Lightest Denim for Comfort and Performance (Category: Fashion) Implication: The apparel industry can explore the production of lightweight and comfortable denim that caters to consumers looking for unrestricted movement. - [Heat-Sensitive Hoodies](https://www.trendhunter.com/trends/color-changing-hoodies): SEA'SONS Created Color-Changing Hoodies That Adapt to Their Environment (Category: Fashion) Implication: Heat-sensitive and color-changing clothing can open up opportunities for innovation in the fashion industry, disrupting traditional garment design and manufacturing processes. - [Body-Cooling Athletic Wear](https://www.trendhunter.com/trends/mintie-yoga-pants): The 'Mintie' Yoga Pants are Made with FrostTech Technology (Category: Fashion) Implication: Incorporating innovative cooling technologies into athletic wear can create a new market for companies in the industry. - [Temperature Control Leggings](https://www.trendhunter.com/trends/joule-active-legging): Ministry of Supply's Joule Active Legging Uses NASA Phase Change (Category: Lifestyle) Implication: The integration of advanced materials into athletic apparel, creating clothing pieces that enhance the performance of athletes, creates an opportunity for the sportswear industry… - [Thermoregulating Running Gear](https://www.trendhunter.com/trends/running-gear): PUMA and X-BIONIC's Gear Keeps Athletes at an Optimal Temperature (Category: Lifestyle) Implication: Disruptive innovation opportunity in the athletic apparel industry to develop thermoregulating gear for athletes that provides optimal temperature control and comfort. - [Thermoregulating Lounging Shorts](https://www.trendhunter.com/trends/lunya): Lunya's New Silk Short Adapts to Oscillating Body Temperatures (Category: Eco) Implication: Retailers could create a line of adaptive clothing that regulates body temperature ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)