# Regulated Consumption Mugs integrate temperature-setting for a more enjoyable experience. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Mar 25, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/regulated-consumption ## Key Figures - Trend score: 6.0/10 - Evidence articles: 4 ## What is the Regulated Consumption trend? **Regulated Consumption:** Temperature control technology is being incorporated into coffee mugs, allowing consumers to maintain preferred temperatures for an extended period of time. Such products highlight how technology is being integrated into simple formats to optimize the experience of the consumer, without altering the functionality of the product. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 16, 2017 to Oct 11, 2018 - Published: Mar 25, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Regulated Consumption trend ### Temperature Control Technology A trend toward temperature control technology is giving consumers a more enjoyable experience and longer-lasting drinks. ### Wireless Charging Integration Integration with Qi technology in coffee mugs will enable them to recharge on any Qi-enabled pad, disrupting the need for wired charging ports. ### Intelligent Heating Technology The use of intelligent heating technology in coffee mugs is increasing, enabling consumers to control the temperature of their drink via a smartphone application. ## What the Regulated Consumption trend means for industry ### For Kitchen Appliances Innovative temperature-control technology can be applied to other kitchen appliances such as refrigerators, freezers and ovens. ### For Wireless Charging Technology The integration with wireless charging technology in home and office appliances, vehicles, and smart homes increases the convenience of these devices. ### For Smart Drinkware The growth of intelligent heating technology in drinkware will enable the development of smart cups capable of mindfulness and tracking purposes. ## Workshop question How could the integration of technology to your brand’s simpler products improve your customer’s experience? ## Trend signals for Regulated Consumption Trend score 6.0 out of 10, from popularity 89%, activity 84%, freshness 8%. - Popularity: 89% - Activity: 84% - Freshness: 8% ## Examples of the Regulated Consumption trend 4 featured examples from Nov 16, 2017 to Oct 11, 2018. - [Qi-Enabled Coffee Mugs](https://www.trendhunter.com/trends/coomug): The 'Coomug' Keeps Drinks Hot and Charges Wirelessly (Category: Art & Design) Implication: Disruptive innovation opportunity to create smart mugs with temperature control and wireless charging features. - [App-Controlled Coffee Cups](https://www.trendhunter.com/trends/ember-ceramic-mug): The Ember Ceramic Mug Keeps Drinks at the Optimal Temperature (Category: Art & Design) Implication: With latest advancements in designing and producing app-controlled, temperature-sensitive mugs, the smart appliance industry has ample of opportunities - [Coffee-Cooling Mugs](https://www.trendhunter.com/trends/yione): The 'Yi-One' Coffee Mug Makes Java Safe for Sipping in Three Seconds (Category: Tech) Implication: Companies in this industry can integrate coffee-cooling technology and sustainable design to create innovative products for their customers. - [Connected Commuter Coffee Cups](https://www.trendhunter.com/trends/jimi-s1): The Jimi S1 Ceramic Mug Lets You Control the Heat from Your Phone (Category: Art & Design) Implication: Manufacturers can explore creating smart and customizable kitchen appliances that offer a more personalized user experience. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)