# Regional Alcohol-Free Non-alcoholic beverages incorporate the flavor nuances of local regions. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Jan 9, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/regional-alcoholfree ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Regional Alcohol-Free trend? **Regional Alcohol-Free:** In recent years the growth of the non-alcoholic beverage category reflects a shift in drinking habits. To better cater to these preferences, brands are crafting alcohol-free products that take inspiration from the flavors of popular regional cocktails. ## The consumer insight behind the Regional Alcohol-Free trend Cultural shifts of health-oriented consumers have seen a rise towards non-alcoholic beverage consumption. To allow this demographic of consumers to partake in the experience and rituals associated with alcohol consumption, brands look to tap into local flavor profiles which adds an element of authenticity for users. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 4, 2018 to Jan 3, 2019 - Published: Jan 9, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Regional Alcohol-Free trend ### Regional Flavor Inspiration Brands are creating alcohol-free products by taking inspiration from popular regional cocktails. ### Health-Conscious Trend Consumers are opting for non-alcoholic and low-ABV beverages to suit low- or no-alcohol lifestyles for health reasons. ### Alternative Product Development Consumers are seeking out alternative products that deliver rich flavor experiences but allow them to comfortably partake in social rituals. ## What the Regional Alcohol-Free trend means for industry ### For Beverage Industry Beverage companies can focus on creating innovative non-alcoholic options in response to the health-conscious trend. ### For Hospitality Industry Bars and restaurants can cater to the growing demand for non-alcoholic options by offering creative, non-alcoholic cocktails inspired by regional flavors. ### For Retail Industry Retailers can capitalize on the trend by offering consumers a wide range of alcohol-free and low-alcohol beverage options. ## Workshop question Consider how the incorporation of local elements could impact the perception of your brand. What elements could you incorporate? ## Trend signals for Regional Alcohol-Free Trend score 5.0 out of 10, from popularity 78%, activity 64%, freshness 8%. - Popularity: 78% - Activity: 64% - Freshness: 8% ## Examples of the Regional Alcohol-Free trend 4 featured examples from Jul 4, 2018 to Jan 3, 2019. - [German Non-Alcoholic Gins](https://www.trendhunter.com/trends/alcohol-free-gin): WonderLeaf Gin is an Alternative for Drivers and Calorie Counters (Category: Lifestyle) Implication: The non-alcoholic gin trend presents a disruptive innovation opportunity for beverage companies to create and market alcohol-free alternatives that appeal to a wider range of cons… - [Non-Alcoholic Gin Spirits](https://www.trendhunter.com/trends/nonalcoholic-gin-spirit): Ceder's is a Non-Alcoholic Gin Made with South African Botanicals (Category: Lifestyle) Implication: Opportunities for creating and expanding non-alcoholic beverage options in the market. - [Colombia-Inspired Non-Alcoholic Spirits](https://www.trendhunter.com/trends/caleno): 'Caleño' is Targeted at Health-Conscious Millennials (Category: Lifestyle) Implication: The non-alcoholic spirits industry is growing rapidly, creating opportunities for new brands to create flavorful and innovative products for health-conscious consumers. - [Herbaceous Alcohol-Free Cocktail Sodas](https://www.trendhunter.com/trends/nonalcoholic-gin-tonic): The Square Root Soda Non-Alcoholic Gin & Tonic is Crisp (Category: Lifestyle) Implication: Innovative non-alcoholic cocktail options and low-sugar beverages are shaping the beverage industry landscape. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)