# Regenerative Branding Food and beverage brands are increasingly marketing regenerative ingredients. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Dec 11, 2020 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/regenerative-branding ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Regenerative Branding trend? **Regenerative Branding:** Regenerative agriculture is an eco-conscious conservation and rehabilitation approach to food and farming systems. As the climate is a growing concern for consumers, brands are increasingly flagging regenerative ingredients when marketing their product ranges. ## The consumer insight behind the Regenerative Branding trend The contemporary consumer is increasingly conscious of production practices and their toll on communities and the environment. As a result, a growing number of individuals are emphasizing the need for more serious and sustainable practices throughout, and establish this as a driving force when making purchasing decisions. When opting-in for products that cause as little harm to the environment as possible, consumers feel confident and better about themselves. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 26 to Dec 12, 2020 - Published: Dec 11, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Regenerative Branding trend ### Regenerative agriculture As the climate is a growing concern, brands are increasingly flagging regenerative ingredients when marketing their product ranges. ### Traceable sourcing Brands are partnering with regional purveyors and using traceable ingredients to create eco-friendly products that also support local communities. ### Climate-friendly food category Brands are striving to create a new category of food called climate-friendly food by using regeneratively grown ingredients and emphasizing their sustainable and eco-friendly production practices. ## What the Regenerative Branding trend means for industry ### For Food and beverage The food and beverage industry is increasingly focused on using sustainable and environmentally friendly production practices. ### For Climate activism Brands are partnering with climate activism organizations and movements to promote eco-friendly products and practices. ### For Traceability and transparency The use of traceable and transparent sourcing practices is becoming more important across industries as consumers seek more accountability from companies. ## Workshop question How can your brand utilize/market its use of regenerative ingredients? ## Trend signals for Regenerative Branding Trend score 4.0 out of 10, from popularity 67%, activity 44%, freshness 9%. - Popularity: 67% - Activity: 44% - Freshness: 9% ## Examples of the Regenerative Branding trend 4 featured examples from Feb 26 to Dec 12, 2020. - [Regenerative Baby Foods](https://www.trendhunter.com/trends/organics-baby-food): Happy Baby Organics' Baby Food Supports Regenerative Agriculture (Category: Eco) Implication: The baby food industry can leverage regenerative farming practices to offer healthier and more sustainable options for infants. - [Climate-Friendly Snack Brands](https://www.trendhunter.com/trends/regeneratively-grown-ingredients): Moonshot's Crackers are Made with Regeneratively Grown Ingredients (Category: Eco) Implication: The food and beverage industry has opportunities to develop and market products that use regeneratively grown ingredients and promote environmental sustainability. - [Traceably Sourced Beers](https://www.trendhunter.com/trends/re-gen-ale): Dogfish Head Craft Brewery's Re-Gen-Ale Addresses Climate Change (Category: Eco) Implication: Craft breweries can incorporate traceable and sustainable ingredients into their beers to create a unique eco-friendly offering and differentiate themselves from larger beer compa… - [Climate Activism Oatmeals](https://www.trendhunter.com/trends/natures-path-regenerative-organic-certified-instant-oatmeal): The Nature’s Path Regenerative Organic Certified Instant Oatmeal is Eco (Category: Marketing) Implication: The food and beverage industry can explore and implement regenerative agriculture practices to create more sustainable products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)