# Refurbished Reinvented Platform features and stores revolve around stylish refurbished items. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 21, 2020 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/refurbished-reinvented ## Key Figures - Trend score: 5.7/10 - Evidence articles: 4 ## What is the Refurbished Reinvented trend? **Refurbished Reinvented:** Refurbished items are now being treated as desirable products with platform categories and entire stores that offer modern, stylish items that have been previously refurbished. Everything from furniture to technology are offered via these platforms. ## The consumer insight behind the Refurbished Reinvented trend Though consumers are becoming more involved with keeping their personal spaces and products both stylish and functional, accessibility in terms of cost is still a priority. This, coupled with a desire for items with a history have made consumers more likely to turn to vintage and refurbished goods when looking for things like decor and clothing. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 26, 2019 to Oct 21, 2020 - Published: Oct 21, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Refurbished Reinvented trend ### Rising Demand for Refurbished Items Consumers are increasingly looking for cost-efficient and environmentally-friendly alternatives, which has led to a growing interest in refurbished goods. ### Curated and Personalized Shopping Experience Curated and personalized shopping experiences, such as eBay's #eBayEdits campaign, are gaining popularity among consumers as they offer unique products suited to their interests. ### Expanding Refurbished Product Marketplaces Retailers are expanding their refurbished product marketplaces to offer a one-stop-shop for consumers to find high-quality refurbished goods. ## What the Refurbished Reinvented trend means for industry ### For E-commerce With the rise in popularity of online shopping, e-commerce platforms like eBay are taking the lead in offering refurbished items and curated shopping experiences. ### For Sustainability Sustainability is becoming a key focus area for businesses and consumers alike, leading to an increase in demand for refurbished and second-hand goods in various industries. ### For Consumer Electronics As consumers seek cost-efficient and eco-friendly alternatives to buying new gadgets, there’s an opportunity for consumer electronics companies to boost their sales of refurbished devices. ## Workshop question How is your brand prioritizing accessibility for its customers? ## Trend signals for Refurbished Reinvented Trend score 5.7 out of 10, from popularity 82%, activity 79%, freshness 9%. - Popularity: 82% - Activity: 79% - Freshness: 9% ## Examples of the Refurbished Reinvented trend 4 featured examples from Nov 26, 2019 to Oct 21, 2020. - [Used Furniture Store Concepts](https://www.trendhunter.com/trends/used-furniture-store): IKEA's Concept Sells Previously Owned Furniture & Refurbished Goods (Category: Eco) Implication: Retail chains can redesign their business models to offer more cost-effective options for their customers, which will reduce production costs and increase margins. - [Curated E-Commerce Campaigns](https://www.trendhunter.com/trends/curated-ecommerce1): eBay Canada Celebrates Its 25th Anniversary with Canadian Tastemakers (Category: Marketing) Implication: Online platforms can leverage curated e-commerce campaigns to differentiate themselves and provide a unique shopping experience. - [Refurbished Product Pop-Ups](https://www.trendhunter.com/trends/black-friday-shop): Giffgaff's Black Friday Shop Encourages People Not to Buy New Products (Category: Eco) Implication: Mobile network providers can partner with recycling companies to create pop-up shops that offer refurbished phones and other sustainable products. - [Refurbished Product Marketplaces](https://www.trendhunter.com/trends/certified-refurbished): eBay's 'Certified Refurbished' Portal Features Second-Hand Tech (Category: Tech) Implication: The online retail industry can benefit from the trend of certified refurbished products and hassle-free returns by creating specialized marketplaces that focus on selling refurbis… ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)