# Refurbished Entertainment Theaters and cinemas become more experiential and design-oriented. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jun 20, 2012, updated Jun 25, 2012 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/refurbished-entertainment ## Key Figures - Trend score: 3.7/10 - Evidence articles: 8 ## What is the Refurbished Entertainment trend? **Refurbished Entertainment:** Traditional movie theaters have been predictably designed, often comprising the standard black walls, red carpet and lackluster concession stands. However, cinemas the world over are getting a major overhaul, as designers infuse them with stunning design elements that completely re-imagine the entertainment experience. Ranging from floating cinemas and themed theaters to those that offer viewers specific foods during each film, these new-age entertainment centers provide a new way to enjoy a long-established pastime. ## At a Glance - Evidence: 8 featured examples - Articles from: Oct 5, 2011 to Jun 20, 2012 - Published: Jun 20, 2012 - Last updated: Jun 25, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Examples of the Refurbished Entertainment trend 8 featured examples from Oct 5, 2011 to Jun 20, 2012. - [Floating Movie Theaters](https://www.trendhunter.com/trends/archipelago-cinema): The Archipelago Cinema Offers a Watery Film Experience (Category: Art & Design) Implication: Innovative outdoor theaters can provide new experiences and draw in audiences who are interested in unique movie-going experiences. - [Pyramid Cinema Pavilions](https://www.trendhunter.com/trends/kanye-west-cruel-summer): The Kanye West 'Cruel Summer' Theater Boasts Seven Screens (Category: Art & Design) Implication: Exploring new ways to enhance the movie-going experience through immersive and unconventional presentation techniques. - [Luxuriously Refurbished Theatres](https://www.trendhunter.com/trends/cineteca-cinema-center): The Cineteca Cinema Center Brings Culture to Matadero, Madrid (Category: Art & Design) Implication: Design studios can capitalize on the opportunity presented by the trend of refurbished theatre spaces to create sustainable cultural spaces from unused buildings. - [Pedal-Powered Movie Theaters](https://www.trendhunter.com/trends/cycle-in-cinema): The Cycle-In Cinema is a Pop-Up Generated Solely by Cyclists (Category: Eco) Implication: Renewable energy companies could explore partnerships with the Cycle-in Cinema to promote their products and services as a clean power source for entertainment. - [Star Trek-Themed Theaters](https://www.trendhunter.com/trends/evergreen-ultimate-theater): The Evergreen Ultimate Theater is Impressively Geeky (Category: Art & Design) Implication: Creating immersive home theaters based on popular franchises like Star Trek offers disruptive innovation opportunities in the development of cutting-edge audiovisual equipment and… - [Rapper-Designed Theatres](https://www.trendhunter.com/trends/temporary-cinema-pavilion): The Temporary Cinema Pavilion is Designed by OMA and Kanye West (Category: Art & Design) Implication: The film industry can explore the opportunity of partnering with rappers and architects to create unique cinema experiences that attract audiences. - [Vibrant Public Amphitheatres](https://www.trendhunter.com/trends/red-stair): The Red Stair Boasts a Backlight to Draw Eyes Even At Night (Category: Art & Design) Implication: Adapting vibrant design concepts to modern architecture. - [Flavorful Movie Theaters](https://www.trendhunter.com/trends/edible-cinema): Electric Cinema's Edible Cinema Uses Food to Enhance Films (Category: Lifestyle) Implication: Edible cinema presents an opportunity for cinemas to differentiate themselves and offer unique experiences that can attract a wider audience and increase attendance. ## Themes within the Refurbished Entertainment trend ### Experiential Cinemas Traditional movie theaters are undergoing a transformation into stunning, design-oriented spaces that offer immersive experiences. ### Themed Movie Theaters Cinemas are introducing a variety of themes, such as adventure and sci-fi, to cater to specific audiences and to stand out from traditional movie theaters. ### Edible Cinema Food is being used to enhance the movie-watching experience, offering a multi-sensory experience that immerses audiences in the film. ## What the Refurbished Entertainment trend means for industry ### For Entertainment Innovative cinemas can offer a unique competitive advantage for movie theaters, while also increasing audience engagement and revenue streams. ### For Architecture Design elements are being re-imagined, creating experiential cinemas that offer distinct spaces for film buffs and non-film goers alike. ### For Food & Beverage Edible cinema utilizes food and drink to create a multi-sensory experience that enhances the audience's enjoyment and interest in the film. ## Trend signals for Refurbished Entertainment Trend score 3.7 out of 10, from popularity 55%, activity 49%, freshness 8%. - Popularity: 55% - Activity: 49% - Freshness: 8% ## Recent trend clusters - [Structured Stacks](https://www.trendhunter.com/protrends/ai-ready-software) (Tech) - [Routine Indulgence](https://www.trendhunter.com/protrends/holiday-breakfast-flavors) (Lifestyle) - [Intentional Retreats](https://www.trendhunter.com/protrends/emotion-based-travel) (World) - [Collaged Uppers](https://www.trendhunter.com/protrends/mixed-material-sneakers) (Fashion) ## Trending in Art & Design - [Dog-Friendly Café Concepts](https://www.trendhunter.com/trends/biscuit-bar) - [Flagship First Class Cabins](https://www.trendhunter.com/trends/flagship-first-class-cabins) - [Single-Level Tiny Homes](https://www.trendhunter.com/trends/single-level-tiny-homes) - [Featherweight Dining Tables](https://www.trendhunter.com/trends/featherweight-dining-tables) All articles: [Art & Design](https://www.trendhunter.com/artdesign)