# Refuel Refreshment Business travelers choose natural methods to combat jet lag. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Mar 1, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/refuel-refreshment ## Key Figures - Trend score: 2.5/10 - Evidence articles: 5 ## What is the Refuel Refreshment trend? **Refuel Refreshment:** As busy consumers seek to function as efficiently as possible from a wellness perspective, many are opting for fatigue-fighting health beverages that promise alertness. Often premiumized products designed for the jet-setting business person, such beverages serve as a natural alternatives to conventional energy drinks, which are detrimental to the body's natural functioning. Products marketed towards specific problems, such as jet lag, not only suggest that consumers are willing to pay premium price for targeted solutions, but also that they will sooner adapt diet than compromise lifestyle choices. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 17, 2015 to Feb 10, 2016 - Published: Mar 1, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Refuel Refreshment trend ### Natural energy beverages As busy consumers seek to function as efficiently as possible from a wellness perspective, many are opting for fatigue-fighting health beverages that promise alertness. ### Targeted solutions market Products marketed towards specific problems, such as jet lag, suggest that consumers are willing to pay premium price for targeted solutions. ### All-natural hydration Hydrating beverages using natural ingredients and electrolytes are becoming more popular among health-conscious consumers. ## What the Refuel Refreshment trend means for industry ### For Beverage industry The beverage industry has great opportunities for creating natural, targeted solutions for consumers seeking health-boosting drinks. ### For Travel and hospitality industry Travel fatigue and jet lag presents an opportunity for the travel and hospitality industry to provide targeted solutions to their customers and guests. ### For Health and wellness industry The health and wellness industry can take advantage of the trend towards natural, targeted solutions to provide fatigue-fighting beverages and supplements. ## Workshop question What is your brand doing to promote a health-positive lifestyle for your consumers? ## Trend signals for Refuel Refreshment Trend score 2.5 out of 10, from popularity 32%, activity 35%, freshness 8%. - Popularity: 32% - Activity: 35% - Freshness: 8% ## Examples of the Refuel Refreshment trend 5 featured examples from Jul 17, 2015 to Feb 10, 2016. - [Hydrating All-Natural Beverages](https://www.trendhunter.com/trends/recovery-water): 'Recovery Water' Refreshes While Reducing Muscle Damage & Fatigue (Category: Lifestyle) Implication: The beverage industry has the potential to create and market all-natural hydrating beverages that provide additional health benefits. - [Fatigue-Combating Juice Cleanses](https://www.trendhunter.com/trends/liquid-diets): The Calm Liquid Diets by Plenish Relieves the Body of Tiredness (Category: Lifestyle) Implication: Health and wellness industry can capitalize on the trend by offering specialized juice cleanse products aimed at relieving fatigue and promoting well-being. - [Jet Lag-Curing Drinks](https://www.trendhunter.com/trends/avoid-jet-lag): 1Above's Drinks Supply Inflight Hydration to Avoid Jet Lag (Category: Lifestyle) Implication: The industry can explore new opportunities by incorporating jet lag-curing drinks and supplements into their in-flight services or travel packages. - [Therapeutic Travel Teas](https://www.trendhunter.com/trends/travel-tea): TEALEAVES' 'Jetlag Therapy Kit' Leaves Travelers Feeling Refreshed (Category: Lifestyle) Implication: The wellness travel industry can explore incorporating therapeutic teas into their offerings to support travelers' well-being. - [Coffee-Infused Coconut Waters](https://www.trendhunter.com/trends/coconut-water-beverage): This Coconut Water Beverage Contains a Caffeinated Kick (Category: Lifestyle) Implication: Disruption opportunities in the beverage industry by exploring innovative combinations of ingredients to create unique and functional drinks. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)