# Refreshed Pet Brands offer pets fresh foods for on-the-go purchases, or for owners to make at home. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 4, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/refreshed-pet ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Refreshed Pet trend? **Refreshed Pet:** Fresh pet foods are becoming more common as brick-and-mortar spaces offer dishes made specifically for dogs and cats, or brands offer food products that pet owners can make fresh at home. This shift reflects the increased importance of bonding with pets, becoming top of mind as urban consumers lead busier lives, allowing them to assuage some of the guilt associated with their absences. ## At a Glance - Evidence: 4 featured examples - Articles from: May 15, 2017 to Apr 11, 2018 - Published: Jun 4, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Refreshed Pet trend ### Fresh Pet Foods Pet owners are seeking out fresh, healthy pet food options either at home or on the go. ### Pet-Friendly Food and Drink Menus Restaurants and bars are offering pet-friendly menus, curating drinks and desserts that can be consumed safely by pets. ### DIY Pet Treats Pet owners are opting to make their own pet treats using healthy recipes and ingredients. ## What the Refreshed Pet trend means for industry ### For Pet Food Manufacturing Pet food manufacturers can incorporate fresh, healthy ingredients into their products to cater to the growing demand for pet owners seeking out more nutritious options. ### For Food and Beverage Restaurants and bars can offer pet-friendly menus, catering to owners looking for ways to include their pets in outings. ### For Homemade Foods Cooking and baking companies can appeal to pet owners by offering recipes and ingredients that cater to their furry friends. ## Workshop question How could your brand offer more personalized solutions to consumers' busy lives? ## Trend signals for Refreshed Pet Trend score 5.0 out of 10, from popularity 71%, activity 72%, freshness 8%. - Popularity: 71% - Activity: 72% - Freshness: 8% ## Examples of the Refreshed Pet trend 4 featured examples from May 15, 2017 to Apr 11, 2018. - [Healthy Dog Food Trucks](https://www.trendhunter.com/trends/dog-food-trucks): The Canine Wellness Kitchen Serves Treats and Refreshing 'Pooch Pints' (Category: Lifestyle) Implication: The success of the Canine Wellness Kitchen suggests an opportunity for pet food manufacturers to expand their product offerings to include healthier and more convenient options fo… - [Dog-Friendly Baking Mixes](https://www.trendhunter.com/trends/wagado): Wagado Offers Dog Treat Mix That Pet Owners Can Bake Into Treats (Category: Lifestyle) Implication: The pet food industry could benefit from creating more personalized, natural options for pet treats. - [Refreshing Dog-Friendly Desserts](https://www.trendhunter.com/trends/dog-dessert): Shake Shack Now Offers the 'Pooch-ini' as a Dog Dessert (Category: Lifestyle) Implication: The pet food industry can explore creating more pet-friendly dessert options and human-grade pet food products. - [Dog-Focused Drink Menus](https://www.trendhunter.com/trends/smith-whistle): Smith & Whistle is Celebrating National Pet Month With Canine Cocktails (Category: Lifestyle) Implication: Hotels, bars, and restaurants can stand out by embracing pet-friendly practices and offering unique experiences like canine beverage menus to attract pet-owning customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)