# Restricted Richness Rich flavors are added to healthy recipes for a consumption compromise. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Oct 26, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/refreshed-indulgence ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Restricted Richness trend? **Restricted Richness:** Indulgent, dessert-inspired flavors are getting a health-conscious update in the form of foods that combine them with fresh ingredients. Such offerings reveal the surprising versatility of flavors once associated with unhealthy fare, and offer a form of better-for-you novelty for consumers. With the concept of permissible indulgence continuing to influence consumers purchasing decisions, the promise of health benefits lends itself as a powerful deciding factor. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 20, 2015 to Jan 14, 2016 - Published: Oct 26, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Restricted Richness trend ### Permissible Indulgence Consumer preferences are shifting towards indulgent foods with health benefits. ### Healthy Makeover Brands are giving healthier makeovers to traditionally indulgent foods. ### Plant-Based Desserts Brands are incorporating plant-based ingredients into dessert recipes. ## What the Restricted Richness trend means for industry ### For Food and Beverage Food and beverage companies can tap into the growing demand for indulgent yet healthy food options. ### For Health and Wellness Health and wellness companies can promote the benefits of indulging in foods with added health benefits. ### For Alternative Ingredients Manufacturers of alternative ingredients, such as plant-based proteins, can partner with food companies to create innovative dessert recipes. ## Workshop question What do your customers perceive to be the least beneficial part of your product or service? How can you alleviate this without cannibalizing your strengths? ## Trend signals for Restricted Richness Trend score 3.3 out of 10, from popularity 50%, activity 41%, freshness 8%. - Popularity: 50% - Activity: 41% - Freshness: 8% ## Examples of the Restricted Richness trend 5 featured examples from Oct 20, 2015 to Jan 14, 2016. - [Healthy Caramel Smoothies](https://www.trendhunter.com/trends/caramel-smoothie): This Yogi Peace Club Recipe Includes Surprising Ingredients (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce innovative products and recipes in the food and beverage industry that cater to the growing demand for healthy and alternative options. - [Dessert Protein Bars](https://www.trendhunter.com/trends/quest-nutrition): Quest Nutrition's Protein Snacks are More Healthy Than Indulgent (Category: Lifestyle) Implication: Quest Nutrition's dessert protein bars and other healthy snack products represent an opportunity for companies in the health food industry to offer new products that appeal to con… - [Superfood Brittle Desserts](https://www.trendhunter.com/trends/white-quinoa): This Homemade Sweet Melted Sugar Dessert Features White Quinoa (Category: Lifestyle) Implication: This trend appeals to the health food industry, creating opportunities to introduce new healthy dessert options. - [Avocado-Based Ice Cream](https://www.trendhunter.com/trends/avocado-ice-cream): 'Cado' Makes Dairy-Free Cold-Pressed Avocado Ice Cream (Category: Lifestyle) Implication: The rise of demand for plant-based diets and lifestyles has opened opportunities for companies to provide innovative plant-based food options. - [Caramelized Apple Smoothies](https://www.trendhunter.com/trends/apple-smoothie): This Rich Smoothie is an Easy Way to Have Dessert for Breakfast (Category: Lifestyle) Implication: Opportunity for food and beverage companies to create and market indulgent smoothie flavors inspired by desserts. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)