# Reframed Truffle Truffles become staple flavors in packaged, non-luxury food items. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 23, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/reframed-truffle ## Key Figures - Trend score: 3.0/10 - Evidence articles: 6 ## What is the Reframed Truffle trend? **Reframed Truffle:** Though truffles have long been associated with fine-dining experiences both in and outside of the home, they are now more increasingly being infused into common, packaged food items. This shift comes as food brands that offer non-fresh ingredients seek to reframe the perceived quality of the products they offer, as consumers’ standards for packaged goods rise. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 4 to May 23, 2018 - Published: May 23, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Reframed Truffle trend ### Truffles in Packaged Foods More food brands are infusing truffles into common and packaged food items that offer non-fresh ingredients to reframe perceived quality. ### Premium Food Products Food retail can offer a premium line of products by introducing the use of luxury ingredients such as truffles in mayonnaise packets and icecreams and for sweet, salty, and tangy flavors. ### Functional Snacks Companies are looking for an alternative way of consuming essential vitamins, creating snacks that are packed with protein and nutrients that are allergen-free, non-GMO, and gluten-free. ## What the Reframed Truffle trend means for industry ### For Food and Beverage Industry The truffle trend and the infusion of luxury and healthy ingredients have disrupted the food and beverage industry. ### For Retail Industry The integration of truffles in streetwear culture attests the image-building of contemporary clothing brands and their cult following and the need for design-forward thinking in all industries. ### For Agriculture and Farming Industry The use of sustainable and organic ingredients like plant-based sacha inchi and amber maple syrup enriched with earthy summer truffles opens up disruptive innovation opportunities in the agriculture and farming industry. ## Workshop question How could your brand reframe some of the negative perceptions of its business, product, or service? ## Trend signals for Reframed Truffle Trend score 3.0 out of 10, from popularity 41%, activity 41%, freshness 8%. - Popularity: 41% - Activity: 41% - Freshness: 8% ## Examples of the Reframed Truffle trend 6 featured examples from Jan 4 to May 23, 2018. - [Organic Vitamin-Enriched Popcorns](https://www.trendhunter.com/trends/vitapop-popcorn): The VitaPOP Popcorn is Packed with 15 Vitamins (Category: Lifestyle) Implication: The organic snacks industry is booming and VitaPOP’s organic profile is sure to be appealing to its consumers. - [Protein-Packed Puff Snacks](https://www.trendhunter.com/trends/supereats): SuperEats' Puffs are Made with the Superfood Sacha Inchi (Category: Lifestyle) Implication: The plant-based snack industry can explore incorporating superfoods like sacha inchi to create protein-packed alternatives that cater to the growing demand for healthier and susta… - [Design-Forward Hot Sauces](https://www.trendhunter.com/trends/hot-sauce-packaging): TRUFF is a Display of How Hot Sauce Packaging Can Make a Difference (Category: Lifestyle) Implication: Disruptive innovation opportunity: Revolutionizing the packaging and branding of food products to enhance their visual appeal and attract more customers. - [Truffle-Infused Ice Creams](https://www.trendhunter.com/trends/truffle-pints): The New Ben & Jerry's Truffle Pints are Packed with Premium Chocolates (Category: Lifestyle) Implication: The frozen dessert industry has an opportunity to explore and innovate with truffle-infused ice creams to attract adventurous consumers. - [Truffle-Infused Maple Syrups](https://www.trendhunter.com/trends/amber-maple-syrup): Sabatino Tartufi Combines Sweet Amber Maple Syrup and Earthy Truffles (Category: Lifestyle) Implication: The food and beverage industry can meet the demand for flavored and infused maple syrups by developing new products and recipes. - [Truffle Mayo Sachets](https://www.trendhunter.com/trends/mayo-packets): daRosario Organics Now Makes Single-Use Truffle Mayo Packets (Category: Lifestyle) Implication: Restaurants and sandwich shops can enhance their offerings by incorporating innovative single-serve truffle mayo packets. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)