# Reformatted Tanner Tanning products come in new formulations that ease application. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 25, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/reformatted-tanner ## Key Figures - Trend score: 3.6/10 - Evidence articles: 6 ## What is the Reformatted Tanner trend? **Reformatted Tanner:** Tanning products have come a long way in their ability to provide a natural-looking bronze glow to the skin, and brands are now altering their formulas to enhance the application process itself. These tanning products, whether water-based or to be applied in the shower, enhance the effectiveness of self-tanning while simultaneously prioritizing convenience for the customer. ## At a Glance - Evidence: 6 featured examples - Articles from: May 30, 2015 to Mar 15, 2019 - Published: Jul 25, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Reformatted Tanner trend ### Water-Based Self Tanners Water-based self-tanners are quickly becoming popular due to their convenience and natural look, presenting a disruptive opportunity for brands to develop unique formulas. ### Scented Self-Tanners Self-tanner brands are innovating by introducing alluring scents to mask the traditional 'biscuit' smell, creating an opportunity for disruption in the market with unique fragrances. ### CBD-Infused Tanning Products The rise of CBD-infused products has extended to self-tanners, offering consumers added benefits for their skin and reducing inflammation, presenting a disruptive opportunity for brands to enter the market with new, healthier formulas. ## What the Reformatted Tanner trend means for industry ### For Beauty Industry The beauty industry has extensive opportunities to develop new self-tanners with natural, unique formulas that cater to a market with varying skin types and preferences. ### For Skincare Industry The skincare industry can create innovative tanning products with added skincare benefits, such as anti-inflammatory ingredients or organic components, creating a unique selling point for their target market. ### For Cannabis Industry The cannabis industry can tap into the CBD-infused self-tanning market, providing innovative solutions with strong benefits for the skin and opening up new target markets. ## Workshop question How could your brand prioritize both quality and convenience? ## Trend signals for Reformatted Tanner Trend score 3.6 out of 10, from popularity 57%, activity 43%, freshness 8%. - Popularity: 57% - Activity: 43% - Freshness: 8% ## Examples of the Reformatted Tanner trend 6 featured examples from May 30, 2015 to Mar 15, 2019. - [Scented Self-Tanning Foams](https://www.trendhunter.com/trends/freshly-baked): The Natural Self-Tanners from 'Freshly Baked' Boast Alluring Scents (Category: Fashion) Implication: Disruptive innovation opportunity: Launch a specialized packaging design service targeting beauty and skincare brands to help them enhance their product appeal. - [CBD Tanning Water Sprays](https://www.trendhunter.com/trends/tanning-spray): Utan's CBD-Infused Tanning Spray is Full of Anti-Inflammatory Ingredients (Category: Fashion) Implication: The skincare industry can explore the integration of natural, CBD-infused tanning products that offer multiple benefits for the skin. - [Tanning Water Sprays](https://www.trendhunter.com/trends/tanning-water): 'The Water' by Tan-Luxe Boasts Transparent Tanning Technology (Category: Fashion) Implication: The beauty industry can take advantage of the transparent tanning trend to create self-tanning products that cater to a wider range of consumers. - [Facial Tanning Mists](https://www.trendhunter.com/trends/face-tanning-mist): This Subtle Face Tanning Mist Makes Self-Tanning Easier & Quicker (Category: Fashion) Implication: The introduction of innovative facial self-tanning products with hydrating and acne-fighting properties. - [Shower Tanning Lotions](https://www.trendhunter.com/trends/self-tanner): St. Tropez' Self-Tanner Lotion is Meant to Be Applied in the Shower (Category: Fashion) Implication: St. - [Self-Tanning Water Sprays](https://www.trendhunter.com/trends/self-tanning-water): Isle of Paradise's Sunless Tanner is Cruelty-Free, Vegan and Organic (Category: Fashion) Implication: Disruptive innovation opportunity: Innovate new cosmetic products with natural and nourishing ingredients. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)