# Reformatted Marshmallow Marshmallow products are elevated into new products to entice adults. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 20, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/reformatted-marshmallow ## Key Figures - Trend score: 2.6/10 - Evidence articles: 6 ## What is the Reformatted Marshmallow trend? **Reformatted Marshmallow:** Brands are changing the perception that marshmallows can't be considered "sophisticated" food items by revamping the formats through which these confections are offered. These products cater to adults' occasional desire for indulgent purchases, while simultaneously appealing to them via novelty. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 23, 2018 to Oct 23, 2019 - Published: Oct 20, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Reformatted Marshmallow trend ### Gourmet Marshmallows Gourmet marshmallows are elevated with new flavors and formats targeting adults, creating disruptive innovation opportunities in the confectionery industry. ### Vegan Desserts Vegan marshmallow products are gaining in popularity and manufacturers have the opportunity to develop new plant-based dessert concepts. ### Non-Melting Treats Brands are creating non-melting treats that imitate summer favorites like ice-cream, which inspires disruptive innovation opportunities to develop unique and durable food products. ## What the Reformatted Marshmallow trend means for industry ### For Confectionery Industry Confectionery brands have the opportunity to create gourmet marshmallows with novel flavors that appeal to adults. ### For Plant-Based Food Industry The plant-based food industry can take advantage of the popularity of vegan marshmallows by developing new dessert concepts. ### For Food Packaging Industry The food packaging industry could offer solutions to brands that want to create non-melting marshmallow treats with creative forms, colors, and fillings. ## Workshop question How could your brand update one of its products/services in a way that provides value to a new consumer segment? ## Trend signals for Reformatted Marshmallow Trend score 2.6 out of 10, from popularity 37%, activity 33%, freshness 9%. - Popularity: 37% - Activity: 33% - Freshness: 9% ## Examples of the Reformatted Marshmallow trend 6 featured examples from Mar 23, 2018 to Oct 23, 2019. - [Gourmet Marshmallow Advent Calendars](https://www.trendhunter.com/trends/marshmallow-advent-calendar): The Naked Marshmallow Co. Calendar is Full of Festive Flavors (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate gourmet marshmallow flavors and products into the food and beverage industry, such as dessert recipes, specialty drinks, and confect… - [Non-Melting Marshmallow Cones](https://www.trendhunter.com/trends/marshmallow-cones): NYC's Squish Marshmallows Serves Vibrantly Colored "Ice Cream Cones" (Category: Lifestyle) Implication: Opportunities to create unique and innovative dessert options that appeal to both taste and visual aesthetics. - [Minty Ice Cream Pizzas](https://www.trendhunter.com/trends/ice-cream-pizza): Chocolatier Max Brenner Now Sells a Fresh Mint Chocolate Pizza (Category: Lifestyle) Implication: The food and beverage industry can explore the creation of unique dessert pizzas and limited-edition flavors. - [Gilded Marshmallow Beers](https://www.trendhunter.com/trends/the-collective-brewing-project): The Collective Brewing Project is Making Beer Out of Marshmallow Peeps (Category: Lifestyle) Implication: Craft breweries can experiment with unconventional ingredients to create unique and enticing beers for their customers. - [Vegan Marshmallow Desserts](https://www.trendhunter.com/trends/mallow-puffs): Mallow Puffs Come in Three Delicious Flavor Options (Category: Marketing) Implication: Food manufacturing companies can develop their own line of vegan-friendly snacks to meet the growing demand for plant-based products. - [Gilded Rose Gold Marshmallows](https://www.trendhunter.com/trends/xo-marshmallow): XO Marshmallow's New Rose Gold Rosé Flavor is a Luxurious Treat (Category: Lifestyle) Implication: Incorporate rosé flavors into a variety of food and beverage offerings. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)