# Reformatted Laundry Laundry detergent is offered in strip or pad form to reduce waste. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 16, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/reformatted-laundry ## Key Figures - Trend score: 5.7/10 - Evidence articles: 9 ## What is the Reformatted Laundry trend? **Reformatted Laundry:** Laundry detergent, most commonly offered in liquid or even powder form, is now being reformatted by emerging brands in order to reduce the amount of plastic packaging waste these products tend to create. Detergents that come in condensed strips or pads are on the rise and are just as functional as their liquid counterparts. ## The consumer insight behind the Reformatted Laundry trend For consumers looking to reduce their environmental impact, a lack of convenience has often been a barrier when they’re looking for products that will adapt to their changing values. Brands that offer products that don’t require significant changes to their customers’ day-to-day lives, while still making an environmental difference, are especially appealing to consumers. ## At a Glance - Evidence: 9 featured examples - Articles from: May 24, 2019 to Dec 21, 2021 - Published: Mar 16, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Reformatted Laundry trend ### Low-Waste Laundry Detergent Brands are reformatting laundry detergent to reduce waste, offering strips and pads that are just as functional as liquid counterparts. ### Concentrated Detergent Alternatives New innovations in detergent have resulted in highly concentrated strips, pads, and squares made with eco-friendly ingredients that offer powerful cleaning alternatives to traditional laundry products. ### Plastic-Free Packaging Solutions Brands are offering innovative packaging solutions such as compostable cardboard and steel tins to minimize plastic waste and reduce their carbon footprint. ## What the Reformatted Laundry trend means for industry ### For Packaging Sustainable packaging solutions for household products can be developed to eliminate the use of plastic and other non-biodegradable materials. ### For Consumer Goods Concentrated and eco-friendly alternatives for traditional detergent can be created to meet the demands of consumers who prioritize sustainability and environmentally-friendly products. ### For Cleaning Products New cleaning products and solutions can be developed to improve and innovate upon traditional laundry practices, making them more efficient and eco-friendly. ## Workshop question How could your brand incorporate easy-to-establish eco-friendly measures? ## Trend signals for Reformatted Laundry Trend score 5.7 out of 10, from popularity 80%, activity 81%, freshness 11%. - Popularity: 80% - Activity: 81% - Freshness: 11% ## Examples of the Reformatted Laundry trend 9 featured examples from May 24, 2019 to Dec 21, 2021. - [Naturally Derived Detergent Sheets](https://www.trendhunter.com/trends/laundry-detergent-sheets): Frey Launched its Water & Plastic-Free Laundry Detergent Sheets (Category: Eco) Implication: Companies in the eco-friendly laundry industry should explore offering a wider range of scent options and using natural and biodegradable ingredients, while also considering disso… - [Laundry Detergent Strips](https://www.trendhunter.com/trends/laundry-detergent-product): Better Life's Laundry Detergent Product Helps to Reduce Plastic Waste (Category: Eco) Implication: The sustainability industry can leverage the plastic waste reduction trend by exploring innovative solutions like laundry detergent strips. - [Liquidless Laundry Detergents](https://www.trendhunter.com/trends/laundry-detergents): ECOSNext is a Lightweight, Compact & Waste-Reducing Laundry Square (Category: Art & Design) Implication: Liquidless laundry detergents offer a disruptive innovation opportunity for the consumer goods industry. - [Plastic-Free Laundry Products](https://www.trendhunter.com/trends/oxi-laundry-booster): Blueland Introduces Eco-Friendly Oxi Laundry Booster and Dryer Balls (Category: Eco) Implication: Companies in the sustainable goods industry can benefit from introducing laundry products with recyclable and compostable packaging. - [Low-Waste Detergent Sheets](https://www.trendhunter.com/trends/clean-laundry-detergent): Houdini is a Clean Laundry Detergent in Pre-Measured Strips (Category: Eco) Implication: The eco-friendly cleaning industry can capitalize on the trend of low-waste products by offering more sustainable and convenient alternatives. - [Eco-Friendly Laundry Detergent Strips](https://www.trendhunter.com/trends/eco-friendly-laundry-detergent): Tru Earth's Eco-Strips Can Be Tossed in the Washing Machine (Category: Eco) Implication: Opportunity for disruptive innovation in the sustainable cleaning products industry with the development and production of eco-friendly laundry detergent. - [Eco-Friendly Laundry Detergent Sheets](https://www.trendhunter.com/trends/laundry-detergent-sheet): Earth Breeze Provides a Zero-Waste Way to Do Laundry (Category: Eco) Implication: The household cleaning industry is ripe for disruption by developing eco-friendly alternatives to traditional cleaning products. - [Mineral Detergent Alternatives](https://www.trendhunter.com/trends/ecofriendly-laundry-detergent): Terra Wash is an Eco-Friendly Laundry Detergent Replacement (Category: Eco) Implication: The laundry care industry can explore the development and marketing of mineral-based, environmentally-friendly laundry detergents. - [Concentrated Laundry Detergent Strips](https://www.trendhunter.com/trends/laundry-detergent-strips): The Breezeo Laundry Detergent Strips are Plant-Derived (Category: Marketing) Implication: Companies in this industry can capitalize on the trend of concentrated laundry detergent strips by innovating new laundry products that are easy to use and environmentally friendl… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)