# Reformatted Indulgence Seasonal food is reformatted for easier, longer-lasting enjoyment. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Nov 16, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/reformatted-indulgence ## Key Figures - Trend score: 3.5/10 - Evidence articles: 5 ## What is the Reformatted Indulgence trend? **Reformatted Indulgence:** Seasonal food and beverage are experiencing a reinvention in terms of form and flavor, as retailers and manufacturers consider ways to make warm weather offerings easier to enjoy during the colder months, and vice versa. Whether it's altering the texture or the taste, these updated drinks and edibles speak to a consumer desire for adaptability and ease-of-use, as well as novelty. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 2 to Nov 25, 2015 - Published: Nov 16, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Reformatted Indulgence trend ### Seasonal Adaptability The trend of reformatted seasonal foods and beverages speaks to a consumer desire for adaptability and ease-of-use. ### Novel Textures and Tastes Companies are reinventing classic food and beverage items with unique textures and flavors. ### Plant-Based Convenience Brands are providing practical and healthy on-the-go solutions with plant-based and dairy-free soup alternatives. ## What the Reformatted Indulgence trend means for industry ### For Food and Beverage The food and beverage industry can take advantage of novel ingredients and flavor profiles to provide unique products to consumers. ### For Packaging The packaging industry can develop convenient and sustainable options for on-the-go consumption of food and beverages. ### For Health and Wellness The health and wellness industry can provide plant-based and dairy-free alternatives to traditional soups and beverages. ## Workshop question What would your product look like if you were to take inspiration from its opposite? What benefits could you add to your product by doing so? ## Trend signals for Reformatted Indulgence Trend score 3.5 out of 10, from popularity 48%, activity 49%, freshness 8%. - Popularity: 48% - Activity: 49% - Freshness: 8% ## Examples of the Reformatted Indulgence trend 5 featured examples from Sep 2 to Nov 25, 2015. - [Stretchy Ice Cream Treats](https://www.trendhunter.com/trends/elastic-texture): This Restaurateur Has Developed Ice Cream with an Elastic Texture (Category: Lifestyle) Implication: Ice cream and other dessert makers could incorporate elastic textures or utilize unique ingredients for product differentiation and as a marketing strategy. - [Bottled Cold Soups](https://www.trendhunter.com/trends/glutenfree-soup): 'Soupologie' Offers Raw Dairy and Gluten-Free Soups (Category: Lifestyle) Implication: The food and beverage industry can take advantage of the trend of bottled cold soups by offering new and innovative soup products. - [Caramel Plum Iced Teas](https://www.trendhunter.com/trends/cold-winter-drinks): This 'Tea by Birdy' Blend Makes Flavorful Cold Winter Drinks (Category: Lifestyle) Implication: Tea companies have the opportunity to capitalize on the growing trend of seasonal iced tea blends by creating unique and flavorful cold winter drinks. - [Festive Water Cocktails](https://www.trendhunter.com/trends/christmas-water): This Christmas Water Beverage is Blended with Fruit Juices and Spices (Category: Lifestyle) Implication: The beverage manufacturing industry can explore new opportunities in creating innovative drink options for festive seasons and catering to dietary restrictions. - [Slow-Melting Ice Cream](https://www.trendhunter.com/trends/melting-ice-cream): The BsIA Protein is Proven to Reduces Defrosting Time in Frozen Desserts (Category: Tech) Implication: The food and beverage industry can leverage the BsIA protein to create innovative slow-melting frozen treats that cater to consumer preferences for taste, nutrition, and convenien… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)