# Reformatted Foam The use of foam in beauty is more frequent and dynamic. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 6, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/reformatted-foam ## Key Figures - Trend score: 2.7/10 - Evidence articles: 6 ## What is the Reformatted Foam trend? **Reformatted Foam:** Though foam has long been used in skin cleansing, the lightweight foam format is being applied in a variety of new, distinct ways. Whether offering sun protection or conditioning hair, the re-imagined uses of foam in the skin and hair care industries speak to the importance of novelty for consumers of beauty, which, from a brand perspective, is an effective marketing tool as it offers the illusion of enhanced function. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 13, 2017 to Mar 6, 2018 - Published: Mar 6, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Reformatted Foam trend ### Foam Innovations With foam being re-imagined and applied in new ways, the beauty industry is offering innovative products with improved features that promise better functionality. ### Micellar Water Application to Hair-care With micellar water being used extensively in skincare, the addition of micellar water to hair-care products is an innovative concept that provides enhanced cleansing, hydration, and nourishment. ### Two-step Oxygen Peeling Systems Two-step oxygen peeling systems are a recent skincare innovation that detoxifies skin and energizes it, making it an efficient and effective alternative to traditional facial treatments. ## What the Reformatted Foam trend means for industry ### For Beauty Care With increased demand for eco-friendly beauty products, the beauty care industry can use bio-renewable ingredients to manufacture foam-based products that are 100% organic. ### For Hair-care Haircare product manufacturers can tap into the rising demand for organic ingredients to create Foam-based products that cleanse, hydrate, and nourish without damaging hair proteins. ### For Skincare The skincare industry can use the anti-oxidant properties of foam-based products to manufacture cleansers that purify and protect the skin cells from environmental damage. ## Workshop question How can your brand experiment with new ways of presenting its products/services? ## Trend signals for Reformatted Foam Trend score 2.7 out of 10, from popularity 50%, activity 24%, freshness 8%. - Popularity: 50% - Activity: 24% - Freshness: 8% ## Examples of the Reformatted Foam trend 6 featured examples from Apr 13, 2017 to Mar 6, 2018. - [Botanical Foam Conditioners](https://www.trendhunter.com/trends/foam-conditioner): Herbal Essences' Foam Conditioners Adds Volume Without Weight (Category: Fashion) Implication: The haircare industry can explore the use of foam conditioners to offer lightweight and volumizing alternatives to traditional conditioners. - [Toning Purple Foams](https://www.trendhunter.com/trends/toning-foam): The EVA NYC Tone It Down! Toning Foam is a No-Rinse, Leave-In Treatment (Category: Fashion) Implication: Disruptive innovation opportunity: Revolutionize the hair care industry by introducing more convenient and efficient toning products. - [Two-Step Oxygen Peels](https://www.trendhunter.com/trends/oxygen-peel): The Philosophy Oxygen Peel Set Clarifies the Skin (Category: Fashion) Implication: The skincare industry can capitalize on these trends by incorporating detoxifying and oxygen-infused ingredients into their products and marketing two-step routines. - [Lightweight Foam Foundations](https://www.trendhunter.com/trends/mousse-makeup): Elizabeth Arden's Flawless Finish Mousse Makeup Offers Light Coverage (Category: Fashion) Implication: The cosmetics industry can benefit from creating makeup products that cater to the trend towards lightweight, alternative makeup that enhances rather than disguises natural featur… - [Micellar Foam Conditioners](https://www.trendhunter.com/trends/pantene-conditioner): This Pantene Conditioner Offers Micellar Water Benefits for the Scalp (Category: Fashion) Implication: Developing innovative haircare products to make routines easier, more efficient, and customized to different hair types and needs. - [Lightweight Foam Sunscreens](https://www.trendhunter.com/trends/sunscreen-mousse): Supergoop's Sunscreen Mousse Delivers Powerful SPF 50 Protection (Category: Fashion) Implication: The lightweight foam sunscreen trend presents disruptive innovation opportunities in the sunscreen industry. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)