# Reflective Care Light-reflecting particles take over hydrating skincare products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 13, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/reflective-care ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the Reflective Care trend? **Reflective Care:** As skincare products that even out and brighten skin tones become increasingly popular, brands are infusing light-reflecting particles into such products to enhance this effect. This shift caters to consumers seeking elevated products, as they experience fatigue with the overwhelming choice in skincare items that generally perform the same functions. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 4, 2017 to Mar 14, 2018 - Published: Mar 13, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Reflective Care trend ### Light-Reflecting Skincare Beauty brands are adding light-reflecting particles to skincare products to create a brightening effect. ### Multi-Function Skincare Skincare products are being created with multiple functions to cater to time-crunched consumers seeking effective solutions. ### Chemical and Manual Exfoliation Exfoliators are combining chemical and manual properties to deliver effective yet gentle exfoliation. ## What the Reflective Care trend means for industry ### For Beauty and Skincare Beauty and skincare professionals can incorporate light-reflecting particles or multiple functions in their products for innovation opportunities. ### For Cosmetics Cosmetics professionals can target consumers looking for pre-makeup products that enhance skin appearance such as light-reflecting creams or multi-function serums. ### For Health and Wellness Health and wellness professionals can identify trends like chemical and manual exfoliation and explore effective procedures and products. ## Workshop question How can your brand address consumer fatigue within its area of expertise? ## Trend signals for Reflective Care Trend score 3.1 out of 10, from popularity 47%, activity 39%, freshness 8%. - Popularity: 47% - Activity: 39% - Freshness: 8% ## Examples of the Reflective Care trend 4 featured examples from Jul 4, 2017 to Mar 14, 2018. - [Texture-Correcting Skin Serums](https://www.trendhunter.com/trends/instant-brightening-face-serum): Fresh's Instant Brightening Face Serum Improves the Look of Skin (Category: Fashion) Implication: Disruptive innovation opportunities in the skincare industry by creating texture-correcting and brightening skincare products. - [Light-Reflecting Skin Creams](https://www.trendhunter.com/trends/mtorites-cream): Guerlain's Météorites Cream Contains an Innovative Polymer (Category: Fashion) Implication: Disruptive innovation opportunity: Experiment with new ingredients and technologies to create innovative beauty products that enhance the appearance of the skin. - [Triple-Duty Eye Care Products](https://www.trendhunter.com/trends/first-aid-beauty-eye-duty): First Aid Beauty's Eye Duty Product Aims to Brighten Dark Circles (Category: Fashion) Implication: Companies in the beauty and personal care industry could create triple-duty eye care products to offer multiple solutions to common under eye issues. - [Fruit Acid Exfoliators](https://www.trendhunter.com/trends/double-refining-exfoliator): The Double Refining Exfoliator Combines Chemical and Physical Exfoliation (Category: Fashion) Implication: Incorporating fruit acid and advanced exfoliating properties into skincare formulations presents an opportunity for disruption in the skincare industry. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)