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# Refined Rebellion
The concept of edgy is given a sophisticated overhaul to diversify appeal.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Aug 20, 2014 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/refined-rebellion

## Key Figures

- Trend score: 4.5/10
- Evidence articles: 5

## What is the Refined Rebellion trend?

**Refined Rebellion:** Incorporating the rebellious attitudes of young people into mainstream fashion, designers are merging the idea of edgy with more sophisticated elements. These examples signify a more cultivated view of youth culture, and appeal to millennials who are seeking to stand out from their peers.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Jun 28 to Jul 29, 2014
- Published: Aug 20, 2014
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation)

## Audience

- Gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Refined Rebellion trend

### Sophisticated Rebellion

Designers are merging the concept of edgy with more sophisticated elements, appealing to millennials who are seeking to stand out from their peers through understated rebel looks.

### Vanguard Winterwear

Winterwear editorials are showcasing weather-ready coats, structured capes, and leather separates designed with aesthetics and function in mind, setting a dramatic tone for the coming autumn and winter season.

### Tattooed Rebel Style

Clothing lines are highlighting a wardrobe of printed statement tees, edgy leather jackets, and paneled suit separates, designed with the urban hipster in mind, showcasing tattooed model rebel style.

## What the Refined Rebellion trend means for industry

### For Fashion

Sophisticated rebellion is a trend in the fashion industry that presents an opportunity for brands to merge edgy and more sophisticated elements, appealing to millennials who are seeking to stand out from their peers with understated rebel looks.

### For Men's Wear

Vanguard winterwear editorials showcasing weather-ready coats, structured capes, and leather separates designed with aesthetics and function in mind present an opportunity for the men's wear industry to promote winter collections in a dramatic tone for the coming season.

### For Photography

Tattooed rebel style photoshoots, like Alban Sarens for photographer Jan Malinowski's candid image series, present an opportunity for talented photographers to capture modern, minimalist wardrobe looks inspired by timeless rebel and fashion icon James Dean.

## Trend signals for Refined Rebellion

Trend score 4.5 out of 10, from popularity 58%, activity 68%, freshness 8%.

- Popularity: 58%
- Activity: 68%
- Freshness: 8%

## Examples of the Refined Rebellion trend

5 featured examples from Jun 28 to Jul 29, 2014.

- [Tattooed Rebel Catalogs](https://www.trendhunter.com/trends/dainke): DAINKE's Latest Lookbook Features Youthfully Styled Staples (Category: Fashion)
  Implication: Opportunity for clothing and accessory brands to cater to a niche market by designing rebellious styles inspired by youthful street fashion.
- [Sophisticated Rebel Runways](https://www.trendhunter.com/trends/lanvin-springsummer-2015): The Lanvin Spring/Summer 2015 Collection is Retro-Infused (Category: Fashion)
  Implication: Opportunity for disruptive innovation in the fashion industry by incorporating rebel elements into modern, sophisticated designs.
- [Candid Rebel Portrayals](https://www.trendhunter.com/trends/alban-sarens): Photographer Jan Malinowski Captures Newcomer Alban Sarens (Category: Fashion)
  Implication: The shifting trend towards candid portraiture and minimalist black-and-white fashion photography provides an opportunity for photography businesses to explore new aesthetics.
- [Rebellious Prepster Lookbooks](https://www.trendhunter.com/trends/viktor-rolf-springsummer-2015): The Viktor & Rolf Spring/Summer 2015 Collection is (Category: Marketing)
  Implication: Fashion designers can take inspiration from the mixing of preppy and sportswear styles in creating their own versatile collection
- [Vanguard Winterwear Editorials](https://www.trendhunter.com/trends/essential-homme): Essential Homme's Between Climates Story is Ready for the Cold (Category: Fashion)
  Implication: The fashion industry can innovate by offering stylishly designed, yet highly functional cold weather clothing lines for men and women.

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All articles: [Fashion](https://www.trendhunter.com/fashion)
